Crisis Management

Inspired by the McDonald’s response to the Grimace Shake challenge, we asked communicators what to do if your product is misused or misinterpreted, AND that goes viral?

This week saw unexpected media pivots from a political public figure and a devastating end to a story many followed around the globe. Communicators continue to need to be prepared for anything. 

The public has seen its share of oversharing go badly. This includes CEOs, managers, and even brand social media accounts going rogue—a PR professional’s worst nightmare. 

Smokey orange skies and disappearing skyscrapers, PGA going back on its moral promises and another upheaval of executives at a major news network made for a chaotic week in the latest PRNEWS PR Roundup. 

This week our PR Roundup looks at a disastrous campaign launch for Ron DeSantis and backlash for Twitter, the importance of remembrance and the latest conservative outrage aimed at Target.

Learn how CNN, the COVID emergency ending and social media times are impacting public relations this week.

Podcasts can be an effective way for executives to build credibility and trust with key stakeholders, argues our contributor.

How do you navigate being a public figure when AI poses a risk to pretty much everyone in the public eye?

As the award-winning TV show “Succession” closes out its final season, our contributor reflects on its representation of the communications industry.

Communicators (and consumers) expect more from brands in this day and age—especially when a brand or its representatives are attacked surrounding a move toward inclusion.