Waffle House looks good on several fronts—protecting employees and customers from going out in a hurricane, while gearing up quickly in the aftermath.
Crisis Management


As in the Business Sector, Preparation is Essential for Nonprofits Navigating PR Crises
September 22nd, 2022 by George HajAs in the business world, the best way nonprofits can withstand a PR crisis is through preparation. Here are several options that will help.

DirecTV Misses the Mark on Timely Crisis Response
September 19th, 2022 by Nicole SchumanDirecTV failed to provide NFL Sunday Ticket users a timely response on why its product did not work for a second consecutive Sunday.

Volatile Markets Cause Pressure for Biden, Brands
September 14th, 2022 by Nicole SchumanRegardless of what President Biden says, organizations are responsible for communicating important information to shareholders.

Why King Charles III Walks a Delicate PR Tightrope
September 13th, 2022 by Evan NiermanContent is king. The early days of King Charles’ reign demonstrate he has the content–experience and technical expertise–of a savvy monarch. His scandal-prone family needs it.

Avoiding Communication Crises with NIL Campaigns
September 6th, 2022 by Nicole SchumanIt’s time for communicators to sharpen their pencils, dust off their notebooks and pay close attention to the world of NIL.

The Long and Short of Crisis: It’s the Drips that will Kill You
September 6th, 2022 by Katie PaineThe advantages of promptly addressing PR crises are apparent. Yet, some people and their companies just don’t learn.

[VIDEO] PRNEWS Talks PR and Recession with Next PR
August 25th, 2022 by Nicole SchumanPRNEWS welcomed Shannon Tucker, VP of NextPR to chat about tips for PR professionals, companies and agencies during a recession.

Layoffs and Communication: What NOT to Do
August 24th, 2022 by Nicole SchumanHow a company handles the communication of a layoff can have not only an impact on their current workforce and future employees, but its overall reputation as well.

Perhaps Musk-Twitter isn’t a Crisis, Yet Chipotle’s NY Settlement Could Spark One
August 16th, 2022 by Seth ArensteinIn this edition of Crisis Averted, we’ve picked examples where we admit a PR crisis hasn’t occurred. Instead, they’re instances where something happened and the aftermath seems ripe for crisis. So, this month’s feature requires a question mark and could read: Have We Averted a Crisis?