Have all your crisis ducks in a row? Here’s a checklist of questions from John R. Brooks of the Communication Services of the Evangelical Lutheran Church that may save you some trouble.
Crisis Management
Plan Your Leadership Strategy for Your Next Crisis Today
December 6th, 2010 by John R. BrooksWhile dealing with a communications crisis may unpleasant, advance planning, skillful execution and honest evaluation could provide the ultimate PR learning experience.
Navigate Dangerous Crisis Roads With Opinion Research
November 22nd, 2010 by PRNEWSThink of a crisis as a trip—with proper information, planning and execution, the damage to one’s reputation is minimized. A well-executed plan will keep you on track and minimize the possibility of dangers along the way.
Calling Out Reporters a Tightrope Act Thanks to the 24/7 News Cycle
November 15th, 2010 by PRNEWSWhile it’s important to make sure that quotes are correct and facts are straight in a story, there are times to call attention to mistakes and times to back off.
Fostering Internal Trust: Deploying Your Intranet in a Crisis
November 8th, 2010 by PRNEWSIn case of a crisis, calming fears and disseminating factual information internally is critical. Your organization’s Intranet can be the one-stop shop for gaining employee trust.
Crisis Litigation: You Can’t Just Tell Your Story in Court
November 1st, 2010 by PRNEWSGiven the power of blogs and other social media channels, crisis expert Richard Levick writes that it’s critical that organizations have a digital-savvy litigation communications team in place.
Case Study: Post-Haiti Quake, Cruise Line Turns Rough Docking Decision Criticism Into a Smooth CSR story
October 18th, 2010 by PRNEWSAfter a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.
Working With Legal in a Crisis: How to Prevent a Clash of Strategies
October 4th, 2010 by PRNEWSMutual trust and a set of firm ground rules go a long way toward keeping PR and legal counsel on point during a crisis. Having the CEO on board with messaging doesn’t hurt, either.
Image Patrol: Target Is Anything But On, While PG&E Connects With Post-Explosion Relief Fund and Twitter Outreach
September 20th, 2010 by Katie PaineFor Target, saying sorry for a donation to an anti-gay politician simply wasn’t enough; PG&E, however, did enough and more after its gas line explosion in the Bay Area.
Done Right, a Crisis Postmortem Can Reanimate an Organization
August 30th, 2010 by PRNEWSWith all the talk about how companies act during a particular crisis, what happens after the fact? Companies post-crisis should review their actions and measure their impact to discover valuable lessons.