Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.
Crisis Management
How Susan G. Komen Can Cure Its Reputation
June 6th, 2013 by Caysey WeltonIt’s been more than a year since Susan G. Komen for the Cure found itself in hot water regarding its decision to cease funding for Planned Parenthood.
Rapid Response to A Crisis is Seldom Enough
June 4th, 2013 by Matthew SchwartzTaco Bell is quick to respond to photo of employee getting a little too acquainted with taco shells, but the statement fails to provide some crucial information.
PR Takeaways to Die For from ‘Game of Thrones’
June 4th, 2013 by Diane SchwartzThe beloved Starks could really benefit from communications counsel.
Livestrong Foundation Communications Team Struggles to Overcome Negative Impact of Lance Armstrong
May 30th, 2013 by Lucia DavisThis might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.
What Should Adam Levine Do? The Voice of Reason…
May 30th, 2013 by Diane SchwartzBy now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care? If “The Voice” coach and… Continued
A Video Apology Can Fight Viral with Viral
May 29th, 2013 by Caysey WeltonA swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way).
Social Media Guidelines for Regulated Companies
May 27th, 2013 by Tracy SchmalerThe use of social media just got a little more relevant—and risky—for publicly traded companies.
Obama/Captain Kirk Mind-Meld: Media Training the Star Trek Way
May 16th, 2013 by Steve GoldsteinNo one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel.
In Containing Damage, If You Can’t Be Substantive Don’t Say Anything At All
May 13th, 2013 by Katie PaineAny good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.