PR News’ PR Agency Elite Awards recognize agencies in 23 practice areas, such as branding, business to business, community relations, crisis management, digital/social media, internal communications, media relations, mulitcultural PR, nonprofit/association and reputation management. All of the finalists will be celebrated at a luncheon on Sept. 10, 2013 at the Grand Hyatt in New York.
Crisis Management
The Children’s Place Needs to Grow Up
August 7th, 2013 by Matthew SchwartzThe Children’s Place has removed a controversial T-shirt from its stores after a backlash on social channels. But the real question for The Children’s Place is how can the company be so out of touch with its customers?
‘A-Rod’ At the Bat: Swing and a Miss?
August 6th, 2013 by Matthew SchwartzAlex Rodriguez faced a pretty tough pitch last night, but it had nothing to do with returning to the baseball diamond after several months on the sideline.
Chuck E. Cheese Needs to Take Fisticuffs Off The Menu
July 31st, 2013 by Matthew SchwartzA 20-person brawl at a Chuck E. Cheese outlet in Wisconsin is just the latest episode of violence at the fast-food chain that caters to kids. Earlier this week a dad and his young son… Continued
Top Weiner Aide Offers Communicators a Lesson on How Not to Talk to Reporters
July 31st, 2013 by Caysey WeltonIf Anthony Weiner thought his campaign woes couldn’t get any worse, then Barbara Morgan likely changed his mind. Morgan is Weiner’s communication director and yesterday she responded to a former intern’s tell-all article in the Daily News with a barrage of insults and obscenities, which adds yet another layer of discreditable behavior to the campaign.
Coca-Cola’s Lawyers Claim Consumers Are Dumb To Believe Vitaminwater is Healthy
July 30th, 2013 by Lucia DavisA four-year-old lawsuit concerning the false advertising of Vitaminwater as a health drink continues to cause problems for Coca-Cola. The soft drink giant’s legal team has argued from the beginning that: “no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”
FedEx Package Tosser Mea Culpa: We’re All Crisis Managers Now
July 29th, 2013 by Lucia DavisBy now, you’ve probably seen the video of a FedEx courier carelessly tossing bosses into the back of her truck. The other man in the video is a security guard named Bob Marge, and he wants you to know that he’s sorry.
Video Pick: Anthony Weiner’s Latest Apology Tour
July 25th, 2013 by Lucia DavisAnthony Weiner — or should we say “Carlos Danger” — is in the throes of a new crisis stemming from his apparent sexting habit. His poll numbers have already taken a huge hit, as reported by CNN.
Anthony Weiner Doesn’t Have a PR Problem
July 25th, 2013 by Diane SchwartzNew York mayoral candidate Anthony Weiner, also known as Carlos Danger in the sexting world, issued an apology this week after more salacious text messages surfaced between him and a twenty-something Indiana woman. The messages… Continued
Is SeaWorld Protesting Too Much For Its Own Good Against Killer Whale Documentary?
July 24th, 2013 by Matthew SchwartzSeaWorld is taking preemptive action against a new documentary that’s highly critical of the aquatic theme park. But the move could be seen as an overreaction that ends up backfiring on SeaWorld.