Crisis Management

image_pdfimage_print

Breaking PR: The Essential Elements of PR

September 30th, 2013 by

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable.

CEO PR Gaffe of the Week, Barilla Edition

September 27th, 2013 by

What is it about CEOs? How can so many of them be so smart and so accomplished, and yet still say so many bad or dumb things? It’s enough to keep a communications team up… Continued

Fresh Approaches to Media Training Offer C-Level Execs Better Results

September 23rd, 2013 by

Rodale may have calculated that she’s the boss and needed to communicate her message regarding the use of chemicals in the U.S. Fair enough. But the letter was not so well-received. A writer at Discover.com, for example, called it “insensitive crack-pottery.”

What Content Marketing Means to PR and Traditional Media (and Traditional Journalists, Too)

September 16th, 2013 by

When I started out in journalism—in daily newspapers—every so often you’d have a colleague opt out of the reporter’s life and move into PR instead. It always seemed like a loss, because some of those… Continued

9 Tips To Master Before Your Next Media Interview

September 13th, 2013 by

When UPS wanted to make the public aware of its sustainability and energy-saving practices, the PR team knew it needed to tell an interesting story to showcase its efforts.  It has always stuck with me… Continued

Esquire’s Snarky Apology: A Case Study in What Not to Do

September 12th, 2013 by

Men’s lifestyle magazine, Esquire, had an unfortunate technical glitch with its website on Sept. 11 and responded with a disingenuous tweet that sent some people reeling.

PR News Announces Winners of PR Agency Elite Awards

September 11th, 2013 by

PR News on Tuesday, Sept. 10, 2013, celebrated the winners and honorable mentions of its PR Agency Elite Awards at the Grand Hyatt in New York City.

Why Did it Take So Long For Business Insider to Fire its “Brogrammer,” Pax Dickinson?

September 11th, 2013 by

This week, Business Insider fired its “brogrammer” CTO, Pax Dickinson, after media outlets shed light his repeated racist, sexist and homophobic tweets. But why did it take a public outcry for the publication to let him go?

Weiner: The Gift That Keeps Giving (Or, How Not To Behave If You’re a Public Figure)

September 11th, 2013 by

Sure, Anthony Weiner was toast electorally weeks ago. And now that’s he’s officially been bounced from the Democratic primary, it’s likely we’ve seen the last of Weiner, at least politically.

PR News Announces Winners of 2013 PR Agency Elite Awards

September 10th, 2013 by

PR News on Tuesday, Sept. 10, 2013, celebrated the winners and honorable mentions of its PR Agency Elite Awards at the Grand Hyatt in New York City. The awards set benchmarks of excellence in client PR efforts, as PR agencies were recognized for their work in 23 practice areas.