Crisis Management

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crisis team sits in a circle around a laptop

Explainer: Running a Crisis Drill

February 18th, 2025 by

Making crisis drills a regular occurrence can improve communicator response skills and boost team confidence.

DEI needs to be seen inside and outside an organization

PR Roundup: PRSA DEI Support, White House Versus AP and Shopify Answers Yeezy Questions

February 13th, 2025 by

This week’s PR Roundup looks at PRSA’s commitment to diversity, equity and inclusion, The White House’s risky media relations move with The Associated Press, and how Shopify’s reputation received some major blows after not acting quickly enough in a crisis with Yeezy.com.

exterior of a Waffle House restaurant

PR Roundup: The News and Employee Wellness, Waffle House’s Announcement, Super Bowl Trends

February 6th, 2025 by

This week’s PR Roundup looks at ways to interact with employees during times of uncertainty and stress, how Waffle House can be seen as an example for price-increase communications, and what brands are leading the social media conversation before the Super Bowl.

TikTok logo on mobile phone screen. TikTok security and data

How TikTok’s Disappearance Became a PR Masterclass

February 5th, 2025 by

In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies.

View of Costco wholesale storefront

PR Roundup: DEI Proponents, Acosta to Substack, Change and Reputation

January 30th, 2025 by

This week’s PR Roundup looks at companies not backing down from their DEI policies, Jim Acosta and the White House embracing “new media,” and the result of change on a company’s reputation.

James Kennedy and Alexandra Lewber

Former “Vanderpump Rules” Star, James Kennedy, Faces Public Downfall: A Reputation Management Case Study

January 28th, 2025 by

As professionals in the art of reputation management, this disastrous scenario is one to learn from. Let’s zoom out and see where James Kennedy’s PR team could have done better or, perhaps, opted out of representing the unpredictable “Vanderpump Rules” star.

Davos, Switzerland -Davos Congress Centre where prestigious annual World Economic Forum takes place in Switzerland

PR Roundup: Dimon’s Gaffe, Distrusting Meta, How to Do Trend Reports

January 23rd, 2025 by

This PR Roundup looks at JP Morgan Chase CEO Jamie Dimon’s flip flop on tariffs heard around the world, Meta’s Instagram follow/unfollow crisis, and how to get the right attention from trend and insights reports.

RedNote app on a phone

PR Roundup: RedNote Migration, Viral Cringe, DEI Pressures and Anniversaries

January 16th, 2025 by

This week’s PR Roundup looks at the migration to RedNote, consumers’ distaste for trend posts, how companies are responding to DEI pressure and a unique anniversary celebration.

Cyberattacks: Must-haves for a Crisis Communication Plan

January 15th, 2025 by

When a cyberattack unfolds and users’ personal data is at risk to be compromised, companies cannot afford to waste time deliberating their next communication steps.

Four Probable Client PR Crises in 2025

December 31st, 2024 by

Our author predicts four PR crises that are likely to receive major media coverage in 2025. PR agencies with clients in those sectors must make certain that account groups are staffed with experienced personnel rather than newbies learning on the job.