This week’s PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald’s E. coli response and a notable Halloween campaign that channels a famous scream queen.
Crisis Management
PR Roundup: Election Week Advice, McDonald’s Update, Scream Queens
October 31st, 2024 by Nicole Schuman[VIDEO] PRNEWS Live Discusses the Power of Presidential Endorsements
October 31st, 2024 by Nicole SchumanShould PR firms also offer their own endorsements? How does that impact mission and clientele?
Kellogg’s Food Dye Controversy: A PR Misstep with Lasting Consequences
October 30th, 2024 by Daniella AlkobiIn an age where transparency and trust are crucial to brand loyalty, Kellogg’s recent food dye crisis has left a sour taste in the mouths of consumers.
Media Training and Intuit’s Communications Disaster
October 29th, 2024 by Lori RuggieroThe Intuit fiasco brings to light four key lessons/pillars for communications professionals when media training company stakeholders: interview preparation, post-interview communications, media relations and crisis management.
PR Roundup: McDonald’s Bad Week, Google and Political Ads and Generational Differences in Advertising
October 24th, 2024 by Nicole SchumanPR Roundup looks at the communications responses of McDonald’s after several chaotic appearances in the news, Google’s ban on political ads and a new report on how different generations respond to advertising and messaging.
Setting Your 2025 Budget? Here’s Why PR Is a Necessity
October 15th, 2024 by Heather KellyIt’s a scenario we’ve seen many times: companies slash PR and lose valuable momentum, only to spend even more time and money clawing back out of their attention deficit when the economy or their market sector comes roaring back.
PR Roundup: Helping Journos, Port Strike Messaging, CEO News and Readers
October 3rd, 2024 by Nicole SchumanThis week’s PR Roundup looks at the difficulties journalists are facing after the devastation of Hurricane Helene and how PR folks can help, what business communicators can learn from the port strike and Memo’s latest study on messaging while your organization’s leadership turns over.
How to Handle an Influencer-Born Crisis
September 30th, 2024 by Nicole SchumanPRNEWS spoke to Alyson Buck of Samsung Electronics America on how to plan in advance for influencer crises and how brands should respond if one occurs.
PR Roundup: The Amazon RTO Backlash Continues, B2B Agency Gold, PR Budget Cuts
September 26th, 2024 by Nicole SchumanThis week’s PR Roundup looks at the backlash to Amazon’s return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.
The Election and Beyond: Why Your Brand Reputation Is Particularly Vulnerable Now
September 24th, 2024 by Carreen Winters“Political positions” used to mean explicit support of a candidate or issue, but in our polarized, partisan environment any public stance can be interpreted as political. This includes things you do in your workplace—DEI initiatives, vaccine clinics, voter registration drives and ERG’s can all become weaponized.