Crisis Management

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Movies Should Be Scary, Skincare shouldnt' be tagline for philosophy skincare's retinol messaging campaign with Sarah Michelle Gellar

PR Roundup: Election Week Advice, McDonald’s Update, Scream Queens

October 31st, 2024 by

This week’s PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald’s E. coli response and a notable Halloween campaign that channels a famous scream queen.

Andrew Graham of Bread and Law speaks about presidential endorsements

[VIDEO] PRNEWS Live Discusses the Power of Presidential Endorsements

October 31st, 2024 by

Should PR firms also offer their own endorsements? How does that impact mission and clientele?

Kellogg's FROOT LOOPS Cereals on a shelf in a supermarket. Froot Loops is a brand of Kellanova, American multinational food manufacturing

Kellogg’s Food Dye Controversy: A PR Misstep with Lasting Consequences

October 30th, 2024 by

In an age where transparency and trust are crucial to brand loyalty, Kellogg’s recent food dye crisis has left a sour taste in the mouths of consumers.

TurboTax display in a store in South San Francisco Bay Area; TurboTax is an American tax preparation software package offered by Intuit Inc.

Media Training and Intuit’s Communications Disaster

October 29th, 2024 by

The Intuit fiasco brings to light four key lessons/pillars for communications professionals when media training company stakeholders: interview preparation, post-interview communications, media relations and crisis management.

Customers are not happy with the increase in McDonald's Big Mac, fries and other menu items

PR Roundup: McDonald’s Bad Week, Google and Political Ads and Generational Differences in Advertising

October 24th, 2024 by

PR Roundup looks at the communications responses of McDonald’s after several chaotic appearances in the news, Google’s ban on political ads and a new report on how different generations respond to advertising and messaging.

a budget spredsheet showcasing PR agency fee structures that clients pay

Setting Your 2025 Budget? Here’s Why PR Is a Necessity

October 15th, 2024 by

It’s a scenario we’ve seen many times: companies slash PR and lose valuable momentum, only to spend even more time and money clawing back out of their attention deficit when the economy or their market sector comes roaring back.

MacDill Air Force Base, Florida, is shown Sept. 27, 2024, flooded after Hurricane Helene

PR Roundup: Helping Journos, Port Strike Messaging, CEO News and Readers

October 3rd, 2024 by

This week’s PR Roundup looks at the difficulties journalists are facing after the devastation of Hurricane Helene and how PR folks can help, what business communicators can learn from the port strike and Memo’s latest study on messaging while your organization’s leadership turns over.

person holding a tactile mobile smartphone sending text messages with negative emojis to symbolize an influencer crisis

How to Handle an Influencer-Born Crisis

September 30th, 2024 by

PRNEWS spoke to Alyson Buck of Samsung Electronics America on how to plan in advance for influencer crises and how brands should respond if one occurs.

amazon boxes on conveyor belt

PR Roundup: The Amazon RTO Backlash Continues, B2B Agency Gold, PR Budget Cuts

September 26th, 2024 by

This week’s PR Roundup looks at the backlash to Amazon’s return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.

Former President Donald Trump used Tic Tacs in a speech about inflation. Brands need to be aware of these political brandjackings for any responses.

The Election and Beyond: Why Your Brand Reputation Is Particularly Vulnerable Now

September 24th, 2024 by

“Political positions” used to mean explicit support of a candidate or issue, but in our polarized, partisan environment any public stance can be interpreted as political. This includes things you do in your workplace—DEI initiatives, vaccine clinics, voter registration drives and ERG’s can all become weaponized.