Crisis Management

This week’s roundup looks at the communication strategies from airlines amid travel disruptions and a Q&A with USAA’s chief communicator on its Honor Through Action program for Veterans Day.

2025 PRSA ICON gathered comms professionals, educators and students to explore themes on impactful storytelling, industry ethics, leadership and reputation in polarized times, and the effect of technology on the profession. 

Learn how to navigate AI crisis challenges by focusing on transparency and aligning AI use with brand values.

Most companies prepare for technical outage recovery. Very few prepare for reputational recovery.

This week’s PR Roundup takes a look at a prime example of unprompted employee advocacy on LinkedIn, lessons from the Amazon Web Services (AWS) outage and a new study from GIPHY showing the triumphant preference of the group chat for sharing important information.

The PR profession has a critical responsibility and opportunity to lead organizations and clients in bridging the divide in the country through relationship-building and dialogue that fosters greater understanding.

Michael Brito, Global Head of Data + Intelligence at Zeno Group, discusses how AI’s interpretation of sentiment doesn’t always mirror the original source, potentially amplifying negative viewpoints.

This week’s PR Roundup explores the high stakes of personal conduct in a hyperconnected world, how AXE’s tongue-in-cheek TikTok collaboration proves the power of creator partnerships, and why new research shows PR pros must rebuild trust as young audiences turn to (but doubt) social media for news.

For multilingual organizations, building a bilingual rapid-response system goes far beyond simply translating messages.

This week’s PR Roundup reviews the first public appearance of the American Eagle CMO since this summer’s Sydney Sweeney jeans debacle, a new study showing not everyone in PR is into AI, and how Getty learned what its audience needed through reading data.