Going green is a hot business trend, but it has not always been that way. When green business leaders Ray Anderson and Jim Hartzfeld started to transform the floor covering company Interface to be environmentally… Continued
Corporate Social Responsibility
Global Participation in World Monitoring Day Increased 60% in 2008
February 9th, 2009 by PRNEWSMore than 73,000 people worldwide visited their local streams, rivers, lakes and other water bodies in celebration of World Water Monitoring Day in 2008.
Many Consumers Still Buying Green Despite Economy
February 9th, 2009 by PRNEWSFour out of five people say they are still buying green products and services today—which sometimes cost more—even in the midst of a U.S. recession. A new study commissioned by Green Seal and EnviroMedia Social… Continued
Harnessing the Wind to Go Green
February 4th, 2009 by PRNEWSIn 2005, Varian Semiconductor Equipment Associates, Inc. (Varian) was approached by Boreal Renewable Energy Development1 to investigate the feasibility of a wind turbine project.
New Study: Wealthy Americans Go Green
February 2nd, 2009 by PRNEWSThe majority of wealthy Americans have "green" values, reporting a keen interest in environmental issues and companies that follow a socially responsible path, according to the fifth annual Wealth and Values Survey by PNC Wealth… Continued
Green Agenda: Convert Awareness to Action
February 2nd, 2009 by PRNEWSAs the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric vehicles. Driving these proposed… Continued
Top 10 Arguments for Launching or Continuing Cause-Related Marketing Efforts in a Down Economy
January 27th, 2009 by PRNEWSWhat to tell your bosses when it comes to cause related efforts in a bad economy
Nonprofit Aims to Achieve Green Building Status
January 26th, 2009 by PRNEWSSeveral years ago, American Jewish Committee (AJC) made a commitment to devote resources to become a green agency, beginning with AJC headquarters in New York. This has not been an easy task. The eight-floor building… Continued
Despite a Company’s Social/Community Priorities, Consumers Also Embrace Profitability
January 26th, 2009 by PRNEWSA recent study reveals that a majority of global consumers understand that successful companies need to focus on profitability, their social and community obligations notwithstanding.
New Study: Digital Increasing Online Social Awareness
January 22nd, 2009 by Iris DorbianThe 2008 Digital Future Project, conducted by the Center for the Digital Future at the USC Annenberg School for Communication, identified several trends pertaining to Web usage, including increasing online community membership and the role… Continued