A new survey reveals that even though the economy is still an issue for back to school shoppers, many still think green items are important.
Corporate Social Responsibility
Best Practices for Building a Sustainability Program
July 20th, 2009 by PRNEWSFor companies wishing to establish a solid citizenship and sustainability program, The Conference Board has just issued a new report full of key guidelines.
Successfully Balancing Business and Philanthropy
July 15th, 2009 by PRNEWSThink it’s hard to integrate philanthropy into your daily work operations? Think again. Read on.
How to Develop Successful Cause-Related Marketing Programs
July 13th, 2009 by PRNEWSAn expert offers 10 ways to make your next cause related marketing program a great success.
Consumers Still Clueless about Green Technology
July 9th, 2009 by PRNEWSA new survey reveals that consumers not only feel guilty about their carbon footprint but they really don’t know a lot about green technology.
An Emerging Divergence: A New Form of Environmentalism
July 6th, 2009 by PRNEWSToday, environmentalists (and environmental PR professionals) find themselve at odds with lilke-minded allies that agree in principle to certain causes but strongly diverge on execution.
Why Charitable Giving Is Good for Your Company’s Bottom Line
July 6th, 2009 by Iris DorbianGetting involved with a charity is not just good philanthropy–it’s good business sense in the long-term.
Beware of Greenwashing Your Business
June 29th, 2009 by PRNEWSBefore you tag your company as green, be sure that you do a self-audit: Are you responsibly
8 Green Marketing Ideas For Your Business
June 23rd, 2009 by PRNEWSEverywhere your turn, there’s talk about the environment and how businesses need to be socially responsible to minimize their impact on the environment. Finally, the earth we take so much from is going to be… Continued
Best Practices for Increasing Visibility of CSR Campaigns
June 22nd, 2009 by PRNEWSChristine Dotts, CSR PR manager for Intel, provides the following best practices based on the widespread success of the company’s CSR initiatives: • Tell the story: “We are constantly looking for opportunities throughout the organization… Continued