Corporate Social Responsibility

JUUL Labs, the now ubiquitous e-cigarette manufacturer whose pocket-sized vaporizers work with its propriety pods of nicotine liquid, has found itself in a free fall over the past few months. In June, the company’s own city… Continued

Many marketers continue to operate with the idea that American family ideals of the past are relevant in targeting female demographics. But this tactic falls flat for many—if not most—modern women. Worse, it lacks the… Continued

For the past few years, future-focused communicators have seen cryptocurrency as a potential tool for promoting brand transparency and accountability. That’s because blockchain, the digital technology that logs cryptocurrency transactions, acts as an unalterable ledger.… Continued

“First we eat, then we do everything else,” the preeminent American food writer M.F.K. Fisher once proclaimed. We can all agree that food is an important part of our lives. So when the CEO of… Continued

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage.… Continued

I haven’t heard Christmas tunes in the shops of New York yet, but any minute they’ll be cranking them out. Once I hear that first awful new version of Mel Tormé’s “The Christmas Song” everything’s… Continued

As of 2:30 p.m. on Sept. 7, Miami Mayor Carlos Gimenez had expanded mandatory evacuation orders for all residents of Zones A, B and C in advance of Hurricane Irma’s landfall in the area, which… Continued

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy,… Continued

Social media exposes many ironies, including the possibility that we are less social because of social media. Remember the days when we used our phone for talking, not typing? And when a friend was someone… Continued

It’s OK to be of several minds on Corporate Social Responsibility (CSR), and especially at this time of year. Even communicators working in CSR can’t agree on exactly how to define it, a recent study… Continued