JUUL Labs, the now ubiquitous e-cigarette manufacturer whose pocket-sized vaporizers work with its propriety pods of nicotine liquid, has found itself in a free fall over the past few months. In June, the company’s own city… Continued
Corporate Social Responsibility


Why The Rise of Femvertising is Good PR
July 19th, 2019 by Meredith KlenkelMany marketers continue to operate with the idea that American family ideals of the past are relevant in targeting female demographics. But this tactic falls flat for many—if not most—modern women. Worse, it lacks the… Continued
Why Facebook’s Libra Cryptocurrency Can’t Cure Its Transparency Blues
July 3rd, 2019 by Justin JoffeFor the past few years, future-focused communicators have seen cryptocurrency as a potential tool for promoting brand transparency and accountability. That’s because blockchain, the digital technology that logs cryptocurrency transactions, acts as an unalterable ledger.… Continued
The Meat of the Story for Communicators in WeWork’s Bold Vegetarian Policy
July 23rd, 2018 by Diane Schwartz“First we eat, then we do everything else,” the preeminent American food writer M.F.K. Fisher once proclaimed. We can all agree that food is an important part of our lives. So when the CEO of… Continued
From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own
February 26th, 2018 by Diane SchwartzAs a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage.… Continued
4 Key PR Trends to Watch in 2018
October 31st, 2017 by Steve GoldsteinI haven’t heard Christmas tunes in the shops of New York yet, but any minute they’ll be cranking them out. Once I hear that first awful new version of Mel Tormé’s “The Christmas Song” everything’s… Continued
Airlines Get the Message Out About Capped Pricing and Cancellation Fees as Irma Approaches Florida
September 7th, 2017 by Steve GoldsteinAs of 2:30 p.m. on Sept. 7, Miami Mayor Carlos Gimenez had expanded mandatory evacuation orders for all residents of Zones A, B and C in advance of Hurricane Irma’s landfall in the area, which… Continued
The Epic List of PR’s Daily Challenges (And How to Overcome Them)
July 24th, 2017 by Diane SchwartzReality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy,… Continued
The 2 Things You Need to Know Now About Social Media
March 28th, 2017 by Diane SchwartzSocial media exposes many ironies, including the possibility that we are less social because of social media. Remember the days when we used our phone for talking, not typing? And when a friend was someone… Continued
How to Get Your CSR Story Covered, Even Now
December 28th, 2016 by Seth ArensteinIt’s OK to be of several minds on Corporate Social Responsibility (CSR), and especially at this time of year. Even communicators working in CSR can’t agree on exactly how to define it, a recent study… Continued