Corporate Social Responsibility

Should PR firms also offer their own endorsements? How does that impact mission and clientele?

While influence can be used in good and bad ways, there is no doubt that more brands are getting caught in the crossfire of political ideologies that pit Americans against one another. That’s why it continues to be important for companies and organizations to review and reinforce a commitment to their brand ideals and values.

At Advertising Week New York 2024, The Female Quotient, a business committed to equality in the workplace, hosted a panel conversation, “Unlocking Power of Social Impact Campaigns.”

In a PR landscape that is increasingly fast-moving and AI-driven—and with consumer trust declining across all industries—B2B thought leadership programs are an opportunity to present executives’ perspectives on the unique industry concerns of their customers while positioning them as insightful partners in navigating the greater business and economic landscape.

PR Roundup explores the characteristics of successful speakers at the DNC, Muck Rack’s new report on burnout and Morris the Cat’s campaign for president. 

This week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.

The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.

This week’s PR Roundup looks at a presidential campaign spokesperson going rogue during a CNN interview, Microsoft using AI and social media to reach restaurant owners and the Institute for Public Relations’ newest report on combatting election disinformation.

Pride Month is a time for celebration, reflection and advocacy, and this year, regardless of the rumblings of companies staying quiet around DEI topics, brands and organizations are still stepping up with impactful campaigns.

June’s dedication to Queer liberation was born from great struggle, profound loss and generational activism. For this reason, corporate campaigns have to be so much more than rainbow-colored logos, and the intention of these initiatives needs to be lasting.