Corporate Social Responsibility

Many of this year’s IPR sessions discussed timely concerns for 2024 including public affairs, trust in business and government, owning your narrative in an election year and the role of communicators in the election process.

This week’s PR Roundup features new Earth Day research in regards to remote work and corporate perceptions, the launch of PRSA’s Tackling Misinformation guidebook, and Dove’s pledge against AI advertising.

This week’s PR Roundup looks at a new program for emerging leaders from the Institute for Public Relations, Thinx introducing “body literacy” and women’s NCAA basketball wins with the public.

Fowler and Carolonza of Green Room Communications spoke about their partnership with Mary’s Place by the Sea, a non profit organization that gives women with cancer a place to heal.

Shrinkflation, the practice of corporations downsizing their products to maintain price levels, is dominating consumer conversations. As such, corporate communicators need to preempt and get out in front of any adverse public response taken against their brand following plans to reduce product size. Our author offers an approach that helps to mitigate the loss of consumer trust.

We examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga. 

Our fourth annual Agency Elite Top 100, highlighting the industry’s most innovative PR, marketing and communications firms in the business.

This week’s PR Roundup looks at the current state of measurement for the PR industry, why corporations and leaders are choosing to stay quiet on the Israel/Palestine conflict and how senators show public support for the United Auto Workers. 

Consumer trust can be fragile, but with deliberate, values-based strategies, you can turn everyday clients into passionate champions of your brand.

In today’s PR industry, many are looking to simply define exactly what the impact of purpose means.