Corporate Social Responsibility

Time magazine sits in a rack in local bookstore days after layoffs announced

PR Roundup: Media Layoffs and Media Relations, Causes That Count and Lessons from Kyte Baby

January 25th, 2024 by

We examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga. 

PRNEWS Announces 2024 Agency Elite Top 100

November 27th, 2023 by

Our fourth annual Agency Elite Top 100, highlighting the industry’s most innovative PR, marketing and communications firms in the business.

PR News Measurement Boot Camp Analytics

PR Roundup: Measurement Updates, Corporate Silence and Senator Support

October 19th, 2023 by

This week’s PR Roundup looks at the current state of measurement for the PR industry, why corporations and leaders are choosing to stay quiet on the Israel/Palestine conflict and how senators show public support for the United Auto Workers. 

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How to Turn Your Clients into Brand Ambassadors

October 3rd, 2023 by

Consumer trust can be fragile, but with deliberate, values-based strategies, you can turn everyday clients into passionate champions of your brand.

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Measuring the Impact of Purpose

September 26th, 2023 by

In today’s PR industry, many are looking to simply define exactly what the impact of purpose means. 

How Important is it for Your Organization to Have a Code of Ethics?

September 25th, 2023 by

The need for ethical guidelines is more crucial than ever, no matter the profession.

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is an audience?

Explainer: What is the Difference Between CSR and Purpose?

August 15th, 2023 by

At first glance, the two terms, CSR and purpose may seem interchangeable.

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Boosting Reputation and Employee Morale through Philanthropy

August 7th, 2023 by

Successful companies understand the value of connecting purpose with reputation, and in doing so, bigger corporations have streamlined their CSR and philanthropic efforts to concentrate on areas they believe are aligned to their corporate mission, brand values and employee/consumer interest.

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ESG Impact Must Be Central to Brand Reputation to Withstand Shifting Cultural Landscapes

June 26th, 2023 by

Social impact has become an important pillar of brand reputation management, and communicators play an important role in establishing narratives that outlast our culture’s current focus on ESG.

How Empathy can Shift Business from Transactional to Relational

June 5th, 2023 by

By applying psychology principles to business data, our contributor argues, we can peel back the layers of what is affecting people on an existential level and leverage the power of empathy to unveil deep insights that allow brand stewards to maintain their relevance now and in the future.