Corporate Social Responsibility

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PR Roundup: Earth Day Behaviors, PRSA Tackles Misinformation, Dove Says No to AI Ads

April 12th, 2024 by

This week’s PR Roundup features new Earth Day research in regards to remote work and corporate perceptions, the launch of PRSA’s Tackling Misinformation guidebook, and Dove’s pledge against AI advertising.

Women's NCAA Basketball winning fans everywhere.

PR Roundup: Body Literacy, NCAA Women’s Basketball Wins and IPR’s Emerging Leaders Program

April 4th, 2024 by

This week’s PR Roundup looks at a new program for emerging leaders from the Institute for Public Relations, Thinx introducing “body literacy” and women’s NCAA basketball wins with the public.

[VIDEO] PRNEWS Honors Women’s History Month: PR Women Making a Difference

March 28th, 2024 by

Fowler and Carolonza of Green Room Communications spoke about their partnership with Mary’s Place by the Sea, a non profit organization that gives women with cancer a place to heal.

Downsized Delights: How Shrinkflation Can Chip Away at Brand Equity

March 26th, 2024 by

Shrinkflation, the practice of corporations downsizing their products to maintain price levels, is dominating consumer conversations. As such, corporate communicators need to preempt and get out in front of any adverse public response taken against their brand following plans to reduce product size. Our author offers an approach that helps to mitigate the loss of consumer trust.

Time magazine sits in a rack in local bookstore days after layoffs announced

PR Roundup: Media Layoffs and Media Relations, Causes That Count and Lessons from Kyte Baby

January 25th, 2024 by

We examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga. 

PRNEWS Announces 2024 Agency Elite Top 100

November 27th, 2023 by

Our fourth annual Agency Elite Top 100, highlighting the industry’s most innovative PR, marketing and communications firms in the business.

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PR Roundup: Measurement Updates, Corporate Silence and Senator Support

October 19th, 2023 by

This week’s PR Roundup looks at the current state of measurement for the PR industry, why corporations and leaders are choosing to stay quiet on the Israel/Palestine conflict and how senators show public support for the United Auto Workers. 

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How to Turn Your Clients into Brand Ambassadors

October 3rd, 2023 by

Consumer trust can be fragile, but with deliberate, values-based strategies, you can turn everyday clients into passionate champions of your brand.

balled up string smooths out into a path for someone to walk on. A lightbulb at end of string to symbolize and idea or purpose.

Measuring the Impact of Purpose

September 26th, 2023 by

In today’s PR industry, many are looking to simply define exactly what the impact of purpose means. 

How Important is it for Your Organization to Have a Code of Ethics?

September 25th, 2023 by

The need for ethical guidelines is more crucial than ever, no matter the profession.