Fowler and Carolonza of Green Room Communications spoke about their partnership with Mary’s Place by the Sea, a non profit organization that gives women with cancer a place to heal.
Corporate Social Responsibility
Downsized Delights: How Shrinkflation Can Chip Away at Brand Equity
March 26th, 2024 by Layton LassiterShrinkflation, the practice of corporations downsizing their products to maintain price levels, is dominating consumer conversations. As such, corporate communicators need to preempt and get out in front of any adverse public response taken against their brand following plans to reduce product size. Our author offers an approach that helps to mitigate the loss of consumer trust.
PR Roundup: Media Layoffs and Media Relations, Causes That Count and Lessons from Kyte Baby
January 25th, 2024 by Nicole SchumanWe examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga.
PRNEWS Announces 2024 Agency Elite Top 100
November 27th, 2023 by PRNEWSOur fourth annual Agency Elite Top 100, highlighting the industry’s most innovative PR, marketing and communications firms in the business.
PR Roundup: Measurement Updates, Corporate Silence and Senator Support
October 19th, 2023 by Nicole SchumanThis week’s PR Roundup looks at the current state of measurement for the PR industry, why corporations and leaders are choosing to stay quiet on the Israel/Palestine conflict and how senators show public support for the United Auto Workers.
How to Turn Your Clients into Brand Ambassadors
October 3rd, 2023 by Carolyn SakstrupConsumer trust can be fragile, but with deliberate, values-based strategies, you can turn everyday clients into passionate champions of your brand.
Measuring the Impact of Purpose
September 26th, 2023 by Nicole SchumanIn today’s PR industry, many are looking to simply define exactly what the impact of purpose means.
How Important is it for Your Organization to Have a Code of Ethics?
September 25th, 2023 by Michelle EganThe need for ethical guidelines is more crucial than ever, no matter the profession.
Explainer: What is the Difference Between CSR and Purpose?
August 15th, 2023 by Nicole SchumanAt first glance, the two terms, CSR and purpose may seem interchangeable.
Boosting Reputation and Employee Morale through Philanthropy
August 7th, 2023 by Jon HendlSuccessful companies understand the value of connecting purpose with reputation, and in doing so, bigger corporations have streamlined their CSR and philanthropic efforts to concentrate on areas they believe are aligned to their corporate mission, brand values and employee/consumer interest.