Corporate Social Responsibility

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How to Make Sure Corporate ESG Strategy Appeals to Younger Generations

September 22nd, 2022 by

Technology firms must attract young investors and talent, who sometimes use ESG ratings as guidance. Making such ratings transparent is key.

Patagonia Owner’s Giveaway Can Make Climate Change a Local Issue

September 20th, 2022 by

A key component of the Patagonia giveaway is that the brand can make climate a local and even more relatable issue, our author, a retail and climate veteran, argues.

Patagonia and Capitol Hill: Highs and Lows of Environmental PR

September 15th, 2022 by

In a single day we saw an impossibly high example of environmental-purpose PR and potentially some horrendous greenwashing.

How Organizations Can Leverage Their Values and Why They Should

September 8th, 2022 by

It’s not a surprise people prefer working for companies that care about the same issues they do. A recent PWC study found that’s the case with nearly 90% of workers. It’s ideal when employees use… Continued

US Climate Bill has Myriad Opportunities for PR, But SEC Proposal is Danger for Greenwashers

September 6th, 2022 by

In mid-August, Congress approved President Joe Biden’s Inflation Reduction Act (IRA), which includes $369 billion in investments for climate change and related issues. IRA’s arguably the largest climate bill in the country’s history. As a result, PR pros are wondering what IRA means, both for companies that have undertaken environmental activities and those getting started.

Tattered football represents NFL's reputation after Deshaun Watson ruling

Deshaun Watson Suspension Initiates PR Crisis Mode for NFL, Browns

August 1st, 2022 by

Communicators at the NFL, NFLPA and Cleveland Browns must address stakeholders upset over Deshaun Watson’s six-game suspension.

Data Illuminates Difference Between Corporate Values and Political Stands

July 19th, 2022 by

Taking a stand on a political issue doesn’t define corporate values. Instead, data show values is a company acting on its beliefs.

Page’s Approach for Handling Demanding Stakeholders: Create Societal Value

July 13th, 2022 by

Give props to Page (Arthur W. Page Society) for its just-released report “Stakeholder Capitalism and ESG: A Guide for Communication Leaders.” It’s transparent. “This is meant to be a study guide, not a white paper,”… Continued

Corporations Decide on Proper Messaging After Roe v. Wade

June 27th, 2022 by

On June 24 the U.S. Supreme Court voted to overturn Roe v. Wade, ending federal constitutional protections for abortions and signaling many companies to release statements about employee health protections.

Greenpeace protestors dressed as "This is Fine" Dogs climb a fire truck to protest fossil fuel advertising at Cannes

Greenpeace Addresses Fossil Fuel Elephant in the Room at Cannes

June 23rd, 2022 by

Greenpeace activists acknowledged the climate hypocrisy at Cannes, where many ad and PR agencies continue to work with fossil fuel clients.