Career Advice

Pack Your Work With Emotion, and Other Tips From Platinum PR Honorees

May 22nd, 2019 by

Earlier this month we asked questions of communicators who were honored as PR Professionals of the Year during 2018’s PRNEWS Platinum Awards luncheon in NY. We asked about improving relations with journalists, how brands can maintain a human touch in a tech-driven world and several other topics.

Tips for Communicators During Mental Health Month

May 21st, 2019 by

May is Mental Health Awareness Month. Since “PR executive” is on the 2019 list of top 10 most stressful jobs, it’s important for communicators, and those who manage and employ them, to consider ways to overcome stress and other mental health issues. Creating an open culture is one tactic that may help mental health and improve communications results.

Tips for How PR Pros Should Answer Media Questions

May 15th, 2019 by

There’s no rule in media relations that says communicators need to answer a reporter’s question immediately, particularly during a crisis. Never lie to a reporter, but sometimes doing the best thing for a brand means deferring on a question until you’re ready with an answer that’s carefully crafted. Veteran communicator Arthur Solomon offers tips about how to do this well.

Don’t Be the Dud: Speechwriting Tips to Make Your Presentation Sing

May 9th, 2019 by

The very thought of writing a speech, let alone giving one, is enough to cause cold sweats for many of us. And if you’re in the audience for a snoozy talk—well, that’s torture too. Here are some tips from a speechwriting expert to help you hone your next presentation.

5 Tips to Propel Your PR Career

May 8th, 2019 by

How do you get ahead in PR? Doing good work is a must. In fact, doing extra work is one of the secrets. Here are five suggestions about what you can do to bolster your PR career, provided you want to do some additional lifting.

Platinum Honorees, Social Shake-Up Speakers See Speed, Authenticity, Analytics as Future Keys

May 1st, 2019 by

Our regular roundtable feature includes honorees from the 2018 PRNEWS Platinum PR awards and speakers from The Social Shake-Up. Among the questions we put to them: What qualities does a successful communicator need? With the onslaught of technology, how can brands ensure customers have a human experience? And what social media trends are you eager to learn more about during the Social Shake-Up?

Diverse Sources May Help Bolster Media Revenue

April 30th, 2019 by

Diversity is both good to do and good for business. That concept should apply to media in its use of sources. Unfortunately, data show media sourcing in western media favoring men 3 to 1 over women. Preliminary findings indicate media with a more representative source base may reap financial and other benefits. PR pros can help media by curating and promoting a diverse source base.

The Distance Between “No” and “Yes” in PR

April 26th, 2019 by

You spend hours crafting the perfect story concept to pitch a client, researching the reporter or producer most likely to be receptive to your client’s work, then more time still waiting on a response from the media. Even when you get the “yes” you want, it doesn’t mean your story will be published or aired immediately, or that there aren’t additional hurdles to climb. It simply means you are much closer than when you started. So what is the distance between a “no” and a “yes” in PR?

Surefire Networking Tips from Five Industry Experts

April 24th, 2019 by

There are more anxiety-producing things than attending a networking event. Sometimes, though, it seems that list is short. On the other hand, networking works, according to five senior PR pros who shared their wisdom during a recent event in Dallas. Similar to most endeavors, it’s best to have a plan before you begin networking, the communicators said, and being yourself and following-up are musts.

3 Key SXSW Trends Smart Communicators Took Back to Work

April 15th, 2019 by

It’s amazing, the amount of content the annual SXSW festival packs into 10 short days. But for savvy communicators, the lessons learned in March become the refined business strategies of April and May. These trends from SXSW 2019 offer more than real-life lessons for communicators: it’s a glimpse into PR’s future.