Career Advice

How To Make Your Executives Media Friendly

July 15th, 2020 by

With the novel coronavirus, we see on TV and read in print media the same experts over and over. The public thinks these people are the most-qualified. Sometimes that’s the case. Other times, it’s because they are media savvy. Here are tips that will help make the executives you represent more media friendly.

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Did Ivanka Trump Take One for the Team on ‘Find Something New’?

July 14th, 2020 by

It’s not news that the country is politically turbo-charged. That makes nearly any story a potential PR time bomb. Evidence is today’s White House announcement that it’s launching a program to bolster job searching, particularly for non-degree recipients. The critics charge first daughter Ivanka Trump is the wrong person to lead this effort.

Lessons Earned: Unleashing the Superpowers of Your Staff 

July 7th, 2020 by

In this continuing series about career lessons, veteran communicator Dale Bornstein discusses how to unleash a PR pro’s career passion. While it is hard work for management and the staffer in question, there’s nothing more satisfying. The first step is asking the employee to describe their dream job.

Making the Most of Your Remote PR Internship

July 3rd, 2020 by

With health and economic pandemics gripping the country, many PR shops have suspended summer intern programs. On the other hand, some continue. A trio of research associates at kglobal write that a virtual internship is better than none at all. Our three authors relate lessons learned and offer tips for PR pros on communicating, virtually, with interns.

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Recruitment and Retention in PR Continue Despite COVID-19

July 1st, 2020 by

An article on recruitment and retention? Now, in the midst of record unemployment? As it happens, PR is moving ahead with recruitment, though on a reduced level, yet retention is alive and well. We find out how two firms, one large, the other mid-size, are doing.

LGBTQ PR Pros Discuss How Their Experiences Shaped Communications

July 1st, 2020 by

In honor of Pride Month, the Museum of PR held a forum where PR pros who are members of the LGBTQ+ community discussed how the industry has helped raise awareness around Pride. In addition, they spoke about their experiences being PR pros and members of the LGBTQ+ community.

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New FleishmanHillard Chief Diversity & Inclusion Officer: We Need Substantive Change

July 1st, 2020 by

As part of our series of interviews with senior PR pros in new positions, we spoke recently with Emily Graham, FleishmanHillard’s first chief diversity & inclusion officer. During her 15-year career, Graham says she’s seen no evidence that PR has made strides toward diversity. Actions not words are needed now, she says.

reputation

Lessons Earned: Helping a High-Profile Brand Regain its Reputation

June 23rd, 2020 by

In this continuing series about lessons in career and life, a former senior communicator outlines principles he learned as he helped rebuild a global athletic brand’s reputation.

BerlinRosen’s Jonathan Rosen on Fatherhood and PR: Consider the World Your Kids Live In

June 19th, 2020 by

As a leader in public relations and a dad, Jonathan Rosen of BerlinRosen knows the importance of public opinion—even if it’s under his own roof during remote work and homeschooling—and encourages open dialogue within his family.

finding your voice

Lessons Earned: How a PR Pro Found Her Voice

June 10th, 2020 by

In this continuing series about lessons in career and life, a senior communicator explains how she overcame her hesitancy to speak up in leadership meetings.