A new survey shows the communication sector is bullish for 2021. Hiring will rise during the year, it says, with better-than-expected revenue results from 2020 bolstering expectations. Job security, though, is on the minds of employees, the Capstone Hill Search survey shows.
In the second installment of our “Young Voices” series about new communicators, we profile Michael Galfetti, a young PR pro with Mission North. A double major in government and philosophy in college, Galfetti tells us why he thinks writing is PR’s top skill and how companies can retain talented communicators.
At first glance, you’d think every communicator would long to work on high-profile, big-money projects. Not so, argues veteran PR pro Arthur Solomon. He offers pros and cons of tentpole work. In addition, he provides tips on how to generate coverage without the luxury of having a large budget.
In the latest installment of this continuing series, a collaboration with the Institute for PR, Nneka Logan recalls her early days as a brand communicator and two invaluable lessons she acquired. The first is to toughen up and learn as much as possible. The second is that face-to-face communication sometimes can best email.
A careful reading of the news can be a boon for PR professionals, argues veteran communicator Arthur Solomon. In his yearly roundup of news items that provide PR takeaways, Solomon offers tips on media relations, PR crisis, workplace relations and other important topics.
It’s said that life sometimes imitates art. For many PR pros in 2020, it was difficult to separate life at home from life at work. For at least one PR pro, the confluence of home and work was beneficial as she learned that training in PR helped her stage a wedding during the pandemic.
For 2020, personalization was predicted, in 2019, as a dominant theme. Trust topped the 2019 list. Some trends for 2021 extend what 2020 highlighted: greater emphasis on DEI, purpose and internal communication.
Communicators who are new to your shop may bring bad habits with them from previous jobs. It’s important for PR leaders to take time to notice their work, offer constructive feedback and make them feel like part of the team. Investing the time to train new employees in your corporate culture can pay dividends. Here are a few ways to do it.
With the mainstream media laser-focused on election coverage, how should communicators be spending their time? We asked PR professionals how they’re managing the lack of status quo externally and internally. Here’s what they told us.