Career Advice

How to Career Jump from Journalism to Public Relations

August 16th, 2019 by

Journalism remains one of the most volatile careers due to industry mergers, political attacks, and the gutting of resources to maximize profits. In the past month we’ve seen GateHouse Media announce an incorporation with Gannett and CBS combining its assets with Viacom, withering away an already sparse news ownership scene. While an important and exciting job, for some the pressures and layoffs are too numerous and frequent, and enough is enough.

7 Ways to Protect Your Sanity When Your Clients Are Making You Crazy

August 15th, 2019 by

Let’s face it: You don’t have to be running PR for Donald Trump to find yourself mired in the muck with a difficult client. This is a common situation for those in PR and communications and it causes a lot of stress and anxiety. So it’s important to know how best to deal with challenging clients, both to minimize the psychological impact on you and also ensure you deliver quality results for the client.

How to Identify Emotional Intelligence in a Prospective Employee

August 12th, 2019 by

A candidate’s resume doesn’t tell the whole story. Emotional intelligence is not quantifiable on a CV but it has been identified as the number one quality you need in a new employee. So it’s important first to understand what EI is, and then use your interviewing skills to suss out clues. Here’s how.

How to Create the Perfect PR Person

August 6th, 2019 by

Veteran PR pro Arthur Solomon assembles a checklist comprising the traits he thinks would make the perfect PR pro. The idea for this exercise is based on an assignment a brand executive gave him years ago, when he was with Burson-Marsteller. Despite the myriad changes in PR since that time, the traits he chose then don’t seem very different from those he says he’d pick today. They include a mix of media relations skills, integrity, and creative thinking.

Want to Be the Perfect Public Speaker? Follow These 10 Rules

August 1st, 2019 by

It’s not all about eye contact or presence. Public speaking is like an expensive watch: There’s an almost incalculable amount of highly intricate machinery working behind the scenes to keep it running smoothly. The speaking—like telling time—looks effortless, but it takes many highly coordinated pieces to function. If you are representing your brand on stage, here’s how you make sure you’re doing it right.

PR Pros, Academics Say Grads Need Business Acumen, Tech, Refined Writing to Succeed

August 1st, 2019 by

With school beginning soon (yes, the summer has flown by), we turn to educators, most of whom are or were PR pros, to tell us what areas of the profession communications students need additional training in. Then we ask PR pros to give us their assessment of incoming PR candidates and their training needs.

You’ve Graduated With Your Communications Degree, Now What?

July 31st, 2019 by

Have you been enjoying a restful summer, lounging at the pool, a la “The Graduate,” replenishing your energy for the job search after securing a communications degree? Or are you in the trenches, navigating the water cooler and the ‘delights’ of a 7 a.m. commute at your first post-college gig? The great news is that you graduated—an accomplishment, for sure. But what’s next? And where do you start?

Lessons Earned: When Believing the Client’s Promise Goes Wrong

July 24th, 2019 by

There is a proverb that says, “Failure is the mother of success.” And we, as business professionals, know this to be true. So why do we only discuss our triumphs? In this PRNEWS series, in partnership with the Institute for Public Relations, some of the most successful leaders in the industry will share the lessons they have learned from failure.

Former Hearst Exec Coles Touts Authentic Brand Ambassadors, Brief Posts and Imagery

July 1st, 2019 by

We rarely cover live events in this publication. PRNEWS senior content manager Sophie Maerowitz gave us a reason to make an exception. She attended a PRSA session featuring former Hearst executive Joanna Coles, who offered so many interesting tips and tactics that we had to share them with you. Here are some gems from the sharp yet blunt mind of Coles.

From Media Royalty, Career Advice for PR Pros in the Margins

June 27th, 2019 by

“How many of you have ever felt stuck at some point in your career?” That was how Joanna Coles began her talk at PRSA’s conference earlier today. As someone with an impressive and long-running career at the helm of some of the biggest media properties in the world, Coles has a deep well of wisdom to draw upon for PR pros. Women and men have parts to play in closing the gender gap in PR, she said.