Career Advice

4 Ways Mobile-First PR Job Seekers Lose Out on Their Dream Jobs

August 21st, 2015 by

Let’s list the ways in which you’ve helped the careers of your competitors in the job market by clicking “apply” while driving or walking across a street against a red light.

5 Ways to Make the Most of an In-Person Briefing

August 11th, 2015 by

Getting face time with reporters who cover your sector doesn’t ensure that they’ll give your story/company/campaign coverage—although that’s certainly a possibility—but it should go a long way in helping to cultivate the relationship and put your company on a short list of sources.

3 Case Studies from Organizations Making Press Releases Work More Effectively

August 10th, 2015 by

Writing obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing.

PR Job Interview

4 Types of Questions and Tasks to Expect at a PR Job Interview

August 4th, 2015 by

For those seeking employment in professional communications, the in-person interview is the most critical part of the job search process. Nailing an interview takes practice, and it also helps to know some of the types of questions or tasks you’ll be asked to do.

Secret to Acing a PR Job Interview

August 3rd, 2015 by

“I see communications as a team sport, with people working together on big projects across the organization. I seek candidates who are leaders but won’t need all the credit and those who create opportunities to help junior staff grow.”

3 Ways a B2B Software Company Improved Its Integrated Communications

August 3rd, 2015 by

Named VP, corporate marketing at Splunk in 2012, Sherry Lowe doesn’t mince words describing the software company’s corporate marketing department at the time she took charge.

The Week in PR, July 27 – August 3

August 3rd, 2015 by

APCO’s new crisis management offering, best cities for PR specialists and PR Movers

Where Does PR Stand on Paid Social Media? Survey Shows Ambivalence About Spending

August 3rd, 2015 by

With Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers.

10 Tips for Faster, More Effective Internal Crisis Communications When Time Is of the Essence

August 3rd, 2015 by

A business crisis can cause myriad disruptions for customers and partners before PR even has had a chance to assess the situation.

PR is Sales is Marketing is Advertising

July 23rd, 2015 by

The lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […]