Career Advice


Terms You Need to Know [October 2021]

October 19th, 2021 by

In this month’s Buzz Box, we take a look at the terms “ENABLERS Act” and “Sweeps” to explain how they relate to the crisis communicator.

5 Tips to Help PR Pros Win at Meetings

October 6th, 2021 by

A multitude of meetings is part of the PR pro’s job. Here are five tips to help you make meetings more productive.

Terms You Need to Know [September 2021]

September 20th, 2021 by

In this month’s issue, we explain Green Steel and Information Aversion.

PR Must Offer Flexibility to Retain and Attract Top Talent

September 16th, 2021 by

PR is not immune to ‘The Big Quit.’ In fact, it’s particularly vulnerable. Offering flexible schedules and WFH will help PR retain and attract top talent.

3 Tips PR Can Use Now to Battle ‘The Big Quit’

September 13th, 2021 by

PR is not immune to The Big Quit and The Great Resignation. Here are three tips that PR can use to slow a race to the exits.

PRNEWS/IPR Research Shows the Evolving Communication Function

August 17th, 2021 by

A new joint study from PRNEWS and IPR takes a comprehensive look at the perceptions, roles, structures and future of communication.

PR Stars Mix Family, Humility, Humor and Cartoons in Enjoyable Books for Summer

August 1st, 2021 by

[Editor’s Note: Since many of our readers will take time off during August for a well-deserved break, we follow our July books reviews with another installment. It’s our way of wishing you a good vacation

Back to School: Writing Still at the Top for PR Pros and Academics; Culture,WFH Issues Rising

August 1st, 2021 by

We asked PR professors about trends in education for the approaching academic year. Where do students need instruction most? What skills or knowledge do they hope their charges gain before heading into the business world? We inquired of PR pros about skills/talents they seek most in young candidates. What areas require on-the-job training, which, during COVID-19, has been done remotely?

businessman thinking in the morning

Lessons Earned: An Earthly Tip from a Boss with Sky-High Expectations

July 28th, 2021 by

[Editor’s Note: As Bill Gates says, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” Thomas Edison tried thousands of light bulbs before discovering his life-altering solution. Babe Ruth… Continued

A July 4 Without Fireworks Offers a PR Leadership Lesson

July 2nd, 2021 by

Challenges the author face as a leader—especially around work-life issues, an important part of the PR pro’s employment regime—are similar to those he encountered for the first time as a 21-year-old Second Class at sea.