Branding/Reputation

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Groundhog

Brands Look to Avoid Their Own Groundhog Day

February 2nd, 2021 by

Today, Feb. 2, 2021, many may describe their life as a “Groundhog Day.” Since the pandemic hit and the days cycle through, we’ve lived, worked and remained at home for almost a year now—adhering to stay-at-home guidelines. Much like people, brands and organizations can find themselves in a funk, putting out the same messaging year after year, which, while reliable, can lose the attention of a fickle populace. 

PACs

Communicators Need to Place Fallout from Capitol Violence into Larger Corporate Narrative

February 2nd, 2021 by

One thing economic historians likely will include in their accounts of Jan. 6, 2021, is the reaction of some of the country’s largest companies. It started with several blue-chip firms denouncing the violence and the 147 lawmakers who voted in favor of overturning election results.

amanda ensing YouTube video

Sephora Cuts Ties With Divisive Influencer in PR Tradeoff

February 1st, 2021 by

On January 6 at 2:55 p.m.—about 20 minutes after insurrectionists breached the Capitol building—beauty influencer Amanda Ensing tweeted, “There’s not enough popcorn in the world for what’s about to happen.” Ensing has long been vocal about her political and religious views on social media. Sephora, partnered with the influencer on a skincare campaign, was forced to answer for its choice of brand ambassador.

What Five Guys Can Teach PR Pros About Promoting Press Coverage

January 29th, 2021 by

You never know where you’ll find a PR takeaway. Even during the pandemic, you can spot media coverage on the walls of your local Five Guys. And it’s often coverage from national and local outlets. In addition to a dangerously delicious burger and fries, some PR lessons are on the menu.

fist bump

Trust Trending High For Communications Priorities

January 26th, 2021 by

“Trust” could easily win as an early word-of-the-year in 2021. After a deluge of misinformation campaigns through the 2020 presidential election, confusion from the top when it comes to battling COVID, and a recorded public skepticism for media, many organizations, brands and public figures see trust as a fundamental need to reconnect with communities. It’s a necessity in messaging, and it’s on communicators to figure out the best way to delive

After She Faces the Nation on CBS, PR Tips for Dr. Birx

January 25th, 2021 by

Proving that there’s no time off for some PR pros, we asked those on Twitter Sunday, right after Dr. Deborah Birx’s interview on “Face the Nation,” about how they’d advise her. More than one dozen PR pros gave her a lot of good communication, crisis and reputation advice for free.

Grandpa plays with baby granddaughter

Vaccine Campaign Messaging Promotes Real-Life Moments

January 12th, 2021 by

COVID vaccine messaging is about to get another shot in the arm through the release of a new confidence campaign called “Because of This,” launching Tuesday. “Because of This” includes four PSAs which strive to remind Americans of the reasons for vaccination: the importance of our close, personal relationships. The ads include real people who provided personal footage for the campaign. 

vaccine

Communicators Face Multiple Hurdles as They Race to Erase U.S.’s Vaccine Hesitancy

January 5th, 2021 by

With emergency approval of vaccines, the need to communicate the importance of prompt vaccination seems obvious: Without 75-80 percent of Americans vaccinated, herd immunity, leading to a return to normalcy, will not be reached. And now, with the discovery of an additional, more contagious virus strain, getting Americans vaccinated promptly seems even more critical.

Brand Communicators Toss the Product Launch Playbook of Yesteryear

January 5th, 2021 by

In years past, launching product was a boon for publicists. It was fairly easy. In 2020 and beyond, not so much.

In addition to breaking through the noise of COVID-related news, brands with product launches were forced last year to compete with stories about social justice and the election. Combine that with shrinking newsrooms and an inability to host live events and the appetite for product launches was just not the same.

kid getting a bad grade on a paper

PRNEWS GRADES: 2020 Brand Pivot Edition

December 22nd, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled an assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on 2020 brand pivots.