Branding/Reputation

kid failing test

PRNEWS GRADES: Father’s Day Edition

June 18th, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Father’s Day campaigns.

How to Navigate Being Dragged During a Social Media Crisis

June 16th, 2020 by

PR and social media management make for a dynamic couple. These employees hold up the front lines of companies and organizations, no matter what. In a world with access to endless information and instant publication of disputes and occurrences, a social media manager becomes essential to navigating the choppy seas of a restless public.

reset

It’s Time for a Communication Reset

June 16th, 2020 by

Those helming brands in this environment face the most critical challenge of their careers – as they attempt to navigate from a business and a brand reputation perspective. Nowhere is that responsibility greater than in communication.

A Night on Social Media Prompts General Milley to Apologize

June 12th, 2020 by

In a week of public apologies, few have loomed larger than that of General Mark Milley, chairman of the Joint Chiefs of Staff. The nation’s top soldier apparently was transfixed reading social media attacks on him and President Trump’s photo op at St. John’s Episcopal Church. His apology was good, though slightly lacking.

texting young people

Cross-Cultural Marketing and Messaging During a Dual Pandemic

June 8th, 2020 by

We’re at a crossroads, so the question is not whether brands should speak out, but how. Yet lacking an authentic message backed up with action, brands can be headed for disaster. In addition, before wading into multicultural communication and marketing, know your audience, be respectful and commit to a long-term commitment.

How to Position for Re-Entry and Communication in the Post-COVID-19 World

June 2nd, 2020 by

We see more and more agencies preparing for life after the pandemic by establishing practices and offshoots dedicated to post-virus communication and strategy. We asked M Group chief Jay Morakis to dive into the thinking behind establishing such a practice.

Ensuring Authenticity in Your D&I Messaging During Pride Month

June 2nd, 2020 by

June is Pride month. We asked Kim Matsoukas, senior manager, corporate social responsibility & sustainability, at Vans, the shoe and apparel company, how the brand will celebrate the moment.

skittles rainbow pride campaign

Beware Pride-Washing: Skittles’ Un-Rainbow Is Not to Audience Taste

June 1st, 2020 by

Skittles pledged to honor LGBTQ Pride Month by removing the rainbow colors from its signature product late last month. “Only one rainbow matters during pride,” greyscale candy wrappers read; individual candies will temporarily be leeched of color. Skittles will donate $1 per pack of its all-white Skittles to LGBTQ media advocacy group GLAAD. Here are communications takeaways to consider as Pride month—amid nationwide protests against racial inequality—begins.

kid getting a bad grade on a paper

PRNEWS GRADES: Brand Creations for the Week of May 24

May 28th, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and what to avoid.

During the Pandemic, PR Pros Find New Ways to Communicate

May 28th, 2020 by

One of the pandemic’s few bright spots is that it has been a catalyst for communicators’ creativity. Examples abound, including a virtual red-carpet/press screening that National Geographic Channel staged for a new series recently.