Branding/Reputation

audience, blocking, spam, friction

3 Causes of Audience Friction That Might Be Hurting Your Brand

July 31st, 2017 by

Pop-up ads, TV commercials, ad-blocker-blockers, sponsored posts: How many of these messages have annoyed you in the past day alone? Consumers are faced with interruptive marketing tactics at every turn, and the fierce resistance to this messaging bombardment is a common barrier for many brands—maybe even yours. In his book “Friction: Passion Brands in the Age of Disruption,” Jeff Rosenblum argues that it’s imperative for brands to escape such “Mad Men”-era aggressive marketing and find a new way to stand out, build loyalty and win evangelists.

Disney’s ‘Pirates of the Caribbean’ Ride Hits Choppy Political Waters

July 3rd, 2017 by

Sometimes you hear about a change being made in the name of optics and think “wow, how has that escaped an update for so long?” Such is the case with a section of the “Pirates of the Caribbean” ride at Disneyland Resort known as the “Wench Auction,” which features animatronic women characters tied together to be auctioned off for marriage to lusty buccaneers.

Monster Not Mashed: How Monster.com Organizes Branded Content Site as a Newsroom

February 27th, 2017 by

You might think branded content sites have little organization behind them. Perhaps that’s so at some sites. The branded content portal at monster.com is the opposite, however. Content and staff are organized into three groups: to raise awareness; to (gently) nudge readers to investigate what the site offers; and to assist those who are highly motivated to find jobs.