Branding/Reputation

Weeks of Fireworks Prevent Macy’s From Social Listening

June 30th, 2020 by

It’s not easy for brands to listen to the social conversation. And having the sound of fireworks booming for weeks makes it difficult to listen to anything. Still, perhaps Macy’s and NYC should have compromised on plans for six nights of fireworks leading up to July 4.

Pride, Politics and Communication: A Q&A with Mayor Annise Parker

June 28th, 2020 by

As Pride Month comes to a close, we offer this interview of Annise Parker, the first openly LGBTQ mayor of a major American city. Parker now heads Victory, a bipartisan group that recruits and helps elect LGBTQ+ candidates. She tell H+K Strategies’ Ed Patterson how communication is part of Victory’s work.

LeBron James

How LeBron James Might Involve Brands in the Voter Suppression Battle

June 23rd, 2020 by

Many brands have said they support #BlackLivesMatter. Some have taken direct action to back up their words. It is possible LeBron James may ask them to support the effort to register black voters and fight voter suppression, a source of structural racism, James says.

reputation

Lessons Earned: Helping a High-Profile Brand Regain its Reputation

June 23rd, 2020 by

In this continuing series about lessons in career and life, a former senior communicator outlines principles he learned as he helped rebuild a global athletic brand’s reputation.

Aunt Jemima and Uncle Ben’s: How to Rebrand a Household Name 

June 18th, 2020 by

The resurgence of the Black Lives Matter movement has caused many businesses to pause and take stock of their company values and what they represent. This week, Quaker Oats announced it will rebrand the popular maple syrup, Aunt Jemima, and Mars, Inc., which owns Uncle Ben’s rice products, announced a similar move. Other products such as Cream of Wheat and Mrs. Butterworth’s are following suit.

kid failing test

PRNEWS GRADES: Father’s Day Edition

June 18th, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Father’s Day campaigns.

How to Navigate Being Dragged During a Social Media Crisis

June 16th, 2020 by

PR and social media management make for a dynamic couple. These employees hold up the front lines of companies and organizations, no matter what. In a world with access to endless information and instant publication of disputes and occurrences, a social media manager becomes essential to navigating the choppy seas of a restless public.

reset

It’s Time for a Communication Reset

June 16th, 2020 by

Those helming brands in this environment face the most critical challenge of their careers – as they attempt to navigate from a business and a brand reputation perspective. Nowhere is that responsibility greater than in communication.

A Night on Social Media Prompts General Milley to Apologize

June 12th, 2020 by

In a week of public apologies, few have loomed larger than that of General Mark Milley, chairman of the Joint Chiefs of Staff. The nation’s top soldier apparently was transfixed reading social media attacks on him and President Trump’s photo op at St. John’s Episcopal Church. His apology was good, though slightly lacking.

texting young people

Cross-Cultural Marketing and Messaging During a Dual Pandemic

June 8th, 2020 by

We’re at a crossroads, so the question is not whether brands should speak out, but how. Yet lacking an authentic message backed up with action, brands can be headed for disaster. In addition, before wading into multicultural communication and marketing, know your audience, be respectful and commit to a long-term commitment.