Branding/Reputation

Louis CK

Comedic Timing: Crisis Lessons From Louis C.K.’s Surprise Return to the Stage

August 28th, 2018 by

How long does it take before a crisis is truly over? That’s a question some communicators might be asking after news broke that comedian Louis C.K. performed live for the first time since sexual misconduct allegations against him went public in November.

shutterstock_1164002674

Vape Makers JUUL Supporting E-Cigarette Regulation? PR at the Perfect Time

August 27th, 2018 by

This could have easily have been a moment of crisis for JUUL Labs, manufacturers of the eponymous JUUL e-cigarette vaporizer, after The New York Times published a lengthy investigative report Monday detailing the company’s history of marketing its sleek, easy-to-use vaporizer to underage consumers. Instead, the fact that nothing nuclear happened to JUUL Labs this morning is a testament to the brand’s “proactive, not reactive” approach to reputation management.

food_animal_cracker_box_003

Nabisco Frees Animals Crackers from Their Cages After Push From PETA

August 22nd, 2018 by

Nabisco’s Barnum’s Animal Crackers now features drawings of animals on the iconic red boxes roaming free, as opposed to being cooped up in cages as they’ve been shown for more than 100 years. The folks at PETA are smiling, having helped effect yet another kinder treatment of animals.

mark-zuckerberg

83% of Media Says Accessible CEO Raises Brand Authenticity; Same Percentage Use Video As-Is

August 1st, 2018 by

Having an accessible CEO improves a brand’s authenticity, so say an overwhelming majority of media members, according to a recent survey from D S Simon Media. Another important finding is that an average of 83% of media admit to using brand-submitted video as-is, calling into question the authenticity of certain journalistic products.

shutterstock_400106332

3 Ways Communicators Will Be Critical to AI’s Impact on Reputation

July 27th, 2018 by

There is much talk about how jobs and the economy will fare as a result of the continuing advance of AI and automation. As communicators, though, we should also be looking at AI’s impact on reputation and the role PR will play in educating the public about critical issues related to AI, argues Sophie Scott, global managing director of FleishmanHillard’s technology sector practice.

shutterstock_494350255

Are Sacha Baron Cohen’s Tactics Good PR?

July 16th, 2018 by

Sacha Baron Cohen recently completed a series of scathing videos where he captures politicians saying questionable things. Then it turned out the videos were both publicity for a new series on Showtime and part of its content. Now it appears statements the politicians made on camera might not be what they seem to be. Perhaps pranking can go too far. Do the ends justify the means in PR?

Untitled design

Ford’s Communications Head Returns Serve to Elon Musk on Twitter

June 29th, 2018 by

In a Wall Street Journal article about delays in the production of the Tesla Model 3, Tesla chairman and CEO Elon Musk compared Ford unfavorably to his own company, calling the legacy car maker a “morgue.” Ford’s head of communications took to Twitter and challenged Musk to visit a Ford plant.

shutterstock_793567579

The Message Behind ABC’s Cancellation of ‘Roseanne’

May 30th, 2018 by

ABC’s cancellation of “Roseanne” seems to be a case where a brand takes a moral stand on an issue, in this case racism. Bad behavior is bad business, right? A deeper look at the situation reveals a calculation about corporate reputation and how that influences a brand’s future earning potential. It now falls to the company’s communicators to explain away the issues.

shutterstock_1035164707

GDPR Can Boost Brand Reputation and Employee Advocacy, but Strong Communication Is a Must

May 22nd, 2018 by

When life gives you lemons, you can cry or make lemonade. So your company is not yet GDPR-compliant and doesn’t seem to be too eager to change its status. That’s a shame because you might be missing a good chance to raise your brand reputation and increase employee advocacy. Most important you might be leaving money on the table.

shutterstock_437820760

Uber Grabs the Wheel and Tries to Steer Its Media Narrative

May 15th, 2018 by

The ride-share company has announced that it will no longer force victims of harassment and sexual assault into private arbitration. The move by Uber raises two questions: How far does this change in policy go toward repairing Uber’s reputation, and what does this mean for other companies with arbitration clauses?