Branding/Reputation

PR Pros See Ethics Becoming Even More Important in 2020

January 7th, 2020 by

Ethics has long been a hallmark of public relations. In this fourth and final installment of PRNEWS’ 2020 predictions, the theme of ethics seemed to dominate. Whether it be in technology, storytelling or writing, several of our prognosticators emphasized ethics’ importance in the coming year.

Western Union at 169: Cross-Functional Team Informs the World about its Payments Platform

January 7th, 2020 by

At nearly 200 years old, Western Union is anything but a stuffy, conservative company, reluctant to change. In an interview with the company’s new communications chief, we discuss how Western Union is raising awareness of its new businesses.

More Steps to Manage Your Reputation on Google, for Free

January 7th, 2020 by

In this second of a two-part series, we explore how to protect your reputation on Google. And it’s free. Part I appeared in the December 2019 edition of PRNEWS.

These Holiday PR Campaigns Fill Us With Cheer

December 24th, 2019 by

At PRNEWS, we’ve looked at impressive branded holiday swag, and gifts for PR pros. But when it comes to really feeling warm, fuzzy, and full of mirth, there’s nothing better than a PR campaign with takeaways for you, our readers. So put down the eggnog and indulge us as we look at holiday PR campaigns that fill us with cheer.

How FTC Compliant Are Today’s Influencers and Brands?

December 18th, 2019 by

As Instagram users become warier of sponsored posts, and following the Federal Trade Commission’s reissuing of a crystal-clear set of guidelines, influencers—and the brands they works with—are running out of excuses when it comes to following FTC regulations. Still, not every influencer is blessed with a legal team, so it’s crucial for marketers to understand the rules and be able to communicate them to content creators in every partnership.

A PR Pro’s Takeaways from the Peloton Controversy

December 17th, 2019 by

Amy Rosenberg saw the initial messaging in its controversial ad as progressive, displaying how fitness isn’t about pounds and inches — but letting endorphins and commitment take center stage for a woman who brings exercise back into her crowded life. However, with Peloton straying from the norm, Rosenberg believes the messaging also could have used another look—by those with a more feminine perspective.

Aviation Gin Provides Crash Course in Newsjacking of Peloton Ad

December 10th, 2019 by

When it comes to newsjacking, there’s a thin line between victory and defeat. Some brands can come off as desperate without well-crafted messaging. Instead of trying to reinvent the wheel with a new marketing campaign, sometimes a great strategy can come just from social listening.

How Arizona Used Social Sunshine to Warm The Winter Weary

December 3rd, 2019 by

Depending on where you live you might have the winter blues. Believe it or not, this is a real condition. As you will read in this case study, Arizona used the winter blues as part of a social campaign to encourage tourism. Turns out Arizona is the country’s sunniest state.

Putting Your Audience First: The Importance of Outside-In Thinking

December 1st, 2019 by

It seems basic, but too often communicators ignore an obvious part of good messaging. The audience is key. It will determine whether or not to accept your message. Most of us are so obsessed with what we’re saying that we ignore this. Put yourself in the audience’s shoes. In other words, think about your message from the outside in.

Scarcity of Attention: How to Overcome Our Biggest PR Challenge

December 1st, 2019 by

The average person is overloaded with content. Bombarded with ads, email, text and video, many of us have turned off. We ignore nearly everything. Into this hostile climate comes the communicator. Instead of throwing up your hands, we offer author Jamie Mustard, who provides some basic solutions to this complicated problem.