Branding/Reputation

Transparent Ticketing: Can Blockchain Help Ticketmaster Repair Brand Trust?

October 22nd, 2018 by

Ticketmaster’s banking on the hope that it’s decision to become the largest B2C brand to openly embrace technology will curb some of the reputational damage its done to itself over the years. But will its educating the masses on the transparency of blockchain make a difference if people don’t understand it?

Optics, News Psychology and the Khashoggi Murder

October 19th, 2018 by

The alleged murder of Saudi journalist Jamal Khashoggi has grown in intensity as a news story during the course of the past 17 days. Incidents involving the deaths of many more people fail to gain such traction. Several elements surrounding the Khashoggi incident may explain why.

4 Tips for Success With Your Difficult Client

October 18th, 2018 by

Communicators pointed to four major tactics that they have successfully implemented to earn trust, get their more difficult clients in the press, open their minds to spend, and change their opinions of the value that PR can bring to business.

How Do You Respect Culture Through Comms? Takeaways from Senator Warren’s DNA Test

October 16th, 2018 by

On the surface, this effort to give Senator Warren’s claims factual support seemed like an artfully executed campaign. Later that day, though, it became clear that the DNA test had done more harm than good. Senator Warren’s gaffe amounts to lessons learned for communicators about timing, why mixing heritage into your outreach strategies can be a dangerous game, and how to take cultural stand without angering any constituency of people.

Brands See Risks but Fail to Plan for Them

October 15th, 2018 by

CEOs and board members spend much time worrying about and discussing risks to growth, though a new study from Deloitte indicates they lack strategic plans to counter the risks they’ve identified, such as disruptive technologies and cyber events, which lead the list. The study also shows brand reputation and culture are receiving too little attention.

Brands, Are You Ready? GDPR Enforcement Looms

October 12th, 2018 by

It’s still tough for some American communicators to tell just what all of this means for us, at least until we start to see some consequences from GDPR’s enforcement. Those consequences will arrive by end of year in the form of sanctions, though, according to European Data Protection Supervisor Giovanni Buttarelli.

Your Brand is Getting Sued. Now What?

October 11th, 2018 by

Lawsuits are a part of doing business, which is what makes litigation PR such a crucial part of the overall communications industry and part of every brand’s communications strategy.

But now it’s happening to your brand. You know a suit is being released publicly later today. It’s potentially damaging.

So, what should you do?

Should an Aggrieved Brand Spread Its Bad News?

October 10th, 2018 by

Despite the demand for transparency, traditional thinking still holds that when brands receive bad news they should do their best to keep it quiet. When a brand disrupts this pattern and amplifies its bad news, it becomes newsworthy. This describes the case of a gunmaker that issued a press release when its bank refused to continue doing business with it.

Robert Reich on How PR Pros Can Help Heal America’s Broken Civil Discourse

October 9th, 2018 by

The idea that most Americans have lost the ability to speak civilly to each other in these uncertain times may not be Robert Reich’s alone, but he offered an imperative specific to the 2,500+ communicators at the international PRSA confab—in an age when people don’t know how to talk to each other, or how to listen, it’s communications pros who must act as stewards and promoters of civility. “You are people who set the tone very much for what we and how we communicate,” Reich says. “And there is now a vitriol, and anger in the system. We are not communicating.”

You Can’t Fool Gen Z: Why ‘Purpose’ is More Than a Buzzword for Successful Brands

October 8th, 2018 by

“The millennial and Gen Z audience are always looking behind the marketing narrative at the purpose and the intention of companies and brands that they engage with,” says TwentyFirstCenturyBrand’s Jonathan Mildenhall (formerly of Airbnb and Coca-Cola). Here are some key tips for brands looking to define that purpose from Mildenhall’s keynote address at the PRSA International Conference 2018.