Branding/Reputation

drawing of diverse online audience

#SSU2020 Speaker Q&A: Okayplayer’s Alanna Bass on Communicating in a Charged Climate

September 28th, 2020 by

Ahead of this year’s Social Shake-Up virtual social media conference, we spoke to #SSU2020 speaker Alanna Bass of Okayplayer. Whether you are trying to communicate with a diverse audience or jump into a trending conversation, Bass says to keep these things in mind in tumultuous 2020 and beyond.

Alongside Hobbits, Diaries and Elephants, Voter Registration Has a Day

September 22nd, 2020 by

Since 2012, the 4th Tuesday of September is known as National Voter Registration Day. Considering this country was born, in part, over the lack of voting rights, you’d think more of those eligible would vote. Finally, voter registration has its own day, though this year it’s sharing the date with elephants, diaries and white chocolate.

National Reputation is Important, Why is America’s Slipping?

September 18th, 2020 by

Most of our stories about reputation and trust revolve around companies and organizations. How communicators can build and maintain the trust and reputation of a brand, for example. We’ll throw a changeup here and look at global trust and confidence in nations and their leaders. We found there are several similarities between communicators’ work with commercial brands and countries.

Facebook Misinformation

Poll: American Public Shows Little Faith in Tech Companies Combatting Misinformation

September 14th, 2020 by

Social media platforms have a lot of work to do in the way of gaining trust from the American public. A recent survey from Pew Research Center shows that “Three-quarters of U.S. adults say technology companies have a responsibility to prevent the misuse of their platforms to influence the 2020 presidential election, but only around a quarter say they are very or somewhat confident in these firms to do so.” 

NFL Kickoff

Are Fans Ready for Some NFL Football?

September 10th, 2020 by

The NFL debuts its 101st season tonight, minus most of the fans, but not without fanfare. Many wonder how the league, which is not playing in a bubble, will weather a health crisis, as well as social justice issues, which were largely ignored or frowned upon in the past. Flexibility and innovation will remain top priorities for the league, much like in other sports. 

The President’s Word Choice Prompts Communicators to Think

September 8th, 2020 by

President Trump has a unique communication style that, after nearly four years, continues to confound PR pros. In the course of one day, the president will utter things most communicators would never expect him to say. Labor Day provided a perfect example of why we keep listening to the president.

kid getting a bad grade on a paper

PRNEWS GRADES: Labor Day Edition

September 3rd, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Labor Day and end-of-summer messaging.

Ryder’s New Campaign is Based on Listening to Customers and Acting on What They Say

September 1st, 2020 by

Many companies say they listen to their customers, but how many do? And do they act on what they’ve heard? In an interview, Ryder CMO and EVP Karen Jones told us the idea that led to a new campaign came straight from the mouths of customers.

United Airlines

United Abolishes Change Fees in Airline PR Grab

August 31st, 2020 by

United’s decision to abolish change fees may empower consumers’ purchasing options, but also shows a half-hearted attempt at winning those health-conscious customers back. While other airlines may follow suit if United’s decision results in a travel windfall, quality customer service will remain a key strategy.

kid getting a bad grade on a paper

PRNEWS GRADES: Back-to-School Edition

August 21st, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Back-to-School messaging.