Branding/Reputation

PR Lessons From Twitter CEO Jack Dorsey’s Chat With Recode

February 14th, 2019 by

On the evening of Tuesday, Feb. 12, Recode editor-at-large Kara Swisher began a long conversation with Twitter co-founder and CEO Jack Dorsey on his own platform. Swisher, the self-described “grumpy lady of tech,” set a precedent early on that she wouldn’t go easy on Dorsey, and she stayed true to her word.

The conversation that followed was not just full of news around where Twitter sees its priorities in 2019, but included several best practices for communicators about everything from automation to media relations and beyond. Here are some of our key learnings.

What We Learned About Diversity and Inclusion at The 2019 Grammys

February 11th, 2019 by

What a difference a year makes. After a 2018 Grammys ceremony that gave only one major award to a woman and prompted The Recording Academy president Neil Portnow to say that women should “step up” to advance their careers, the 2019 show was made deliberate moves to promote diversity. The 61st Annual Grammy Awards offered lessons on what diversity and inclusion currently mean to The Recording Academy, most for better and some for worse. Here’s what we learned.

Lessons for PR Pros From Amazon’s Campaign to Win Over NY

February 5th, 2019 by

Amazon’s proposed headquarters in NY was supposed to be a done deal. Opposition to the project has risen, putting communications in the center of the battle and making it prime viewing for PR watchers.

PR Lessons from the Super Bowl

February 4th, 2019 by

The game in Atlanta was supposed to be about football. That product, though, was a bit dull. Instead the real action occurred before the game started, between plays and after final gun sounded. The image game was all about PR, words (even when they were censored) and commercials.

Notable PR Touchdowns and Fumbles of Super Bowl LIII

February 1st, 2019 by

It’s that time of year again when your belly yearns for wings, nachos and beer—Super Bowl LIII is almost upon us. Millions will tune in to watch the Patriots and the Rams square off on Sunday, but many more will also be watching for the Super Bowl ads, the priciest block of advertising time in broadcast history that are sure to inspire brand wins and losses of their own. Between the ads, the politics that the sport has found itself engulfed in over the past year, and the huge amounts of money being spent, let’s look at some of the biggest PR touchdowns and fumbles ahead of Super Bowl LIII.

How Mastercard Reached a Priceless Decision to Go Wordless

February 1st, 2019 by

It’s great when you’re so famous, your name is just one word. Cher is wonderful, so are Messi and Madonna. But what about not even needing words? Everyone knows it’s Nike by the swoosh. A piece of fruit with a bite taken out of it shows who made your laptop. Now Mastercard joins the small fraternity of iconic brands with wordless logos.

Public Trusts ‘My Employer’ to Lead Social and Economic Change, Edelman Barometer Shows

February 1st, 2019 by

Despite the difficulties CEOs and brands experienced in 2018, they emerged victorious in the 2019 Edelman Trust Barometer, released late last month. The public trusts businesses and CEOs most to right the ills of society. “My employer” was the most-trusted entity.

5 PR Stunts That Broke Through the Noise

January 24th, 2019 by

Breaking through the noise arguably is the Holy Grail of PR. Here are five campaigns that silenced the competition, grabbed attention and created plenty of social buzz in 2018.

‘My Employer’ is Most Trusted Entity in ’19 Edelman Trust Barometer

January 22nd, 2019 by

2018 was a difficult year for CEOs and brands, yet the 2019 Edelman Trust Barometer found “my employer” is the most trusted entity. In addition, the 33,000 responders in 27 countries expect CEOs, not government leaders, to help right society’s ills.

3 Thought Leadership Practices That Build On Apple’s Reputation as Privacy Defender

January 17th, 2019 by

Apple has built its reputation for preserving users’ privacy is by putting CEO Tim Cook at the forefront. Cook’s thought leadership has been apparent in myriad op eds and interviews, having recently penned an article for TIME on how users can act to take their privacy back from bad actors. There’s no question a well-written missive from the C-Suite can make or break company reputation and goodwill with stakeholders. Here are three ways to get it right.