Branding/Reputation

Why Brands Should Not Take a Stand in the Age of Internet Outrage

August 23rd, 2019 by

Every day, it seems that someone is reiterating the same point: the world is more divided than ever before. This constant talk of division also brings up the idea that there is a need to take sides, and many brands are doing just that. Taking a firm stance on one side of a political issue and disavowing the other has become a popular marketing tool recently, but is it the right move for your brand?

PR Lessons in Mergers From the CBS-Viacom Deal

August 14th, 2019 by

There’s no arguing about the importance of a steel-toed communication plan for a company merger. External AND internal communications need to be orchestrated in respect to many audiences—investors, employees, consumers, the media and more. It can be somewhat overwhelming for those involved to perform with speed and accuracy, all the while keeping a brave face for those unsure of an acquisition’s future impact.

Tips for Handling Internal Issues Before They Become Media Events

August 7th, 2019 by

PR employees can and will go to social media when they feel management is not listening to their opinions. This is so particularly when firms engage in work for controversial clients and staff find out in the media. Fortunately, one way to avoid having employee dissent spill into the public domain is to engage in a rigorous internal communications effort, several PR pros told us.

Extending PR for Anniversaries with Lights, Locals and Creative Thinking

August 1st, 2019 by

Brands and organizations often fail to create as much awareness around anniversaries and other milestones. To remedy this situation requires just a bit of creativity, argues Michael Munz, president of The Dalton Agency.

Raising Awareness is Comfortable, But Won’t be Effective in Today’s Markets

August 1st, 2019 by

Awareness campaigns are important, but after your target audience is aware of your message, it’s time to move ahead. Constantly restating the same awareness message year after year will eventually turn off your audience. Instead, it’s time to leave your comfort zone and move on to the next level of marketing.

How The Right Brand Partnerships Can Build Audience Loyalty

July 26th, 2019 by

Brands that constructively feed off each others ideas, perspectives, and resources can effectively expand both audience and reach through collaboration. Hence, successful brand partnerships can optimize brand loyalty through maximum exposure. While con…

Is Amazon’s Accelerator Hurting Homegrown PR?

July 24th, 2019 by

Amazon’s Accelerator program, launched in spring 2018, provides select manufacturers with prioritized exposure in exchange for commitment to marketing on the platform. Amazon offers placement at the top of search results in addition to feedback and shipping logistics assistance, on the condition that businesses meet sales quotas and dedicate branding to the conglomerate platform. The deal may sound like a no-brainer for struggling enterprises and start-ups in need of publicity, but coming under the protection of the tech giant’s umbrella could mean signing away native audiences and the potential for independent PR.

Pinterest’s ‘Compassionate Search’ Reminds Us What Customer Care Really Means

July 23rd, 2019 by

Digital platforms are constantly rolling out new products and services to improve the user experience, but seldom do those new features consider the user’s experience off the platform. That’s where Pinterest, a social platform that organizes images on a digital corkboard, has broken new ground. Yesterday, its product team announced “an entirely new experience centered around emotional wellbeing,” reports Wired. “When you type in an anxiety-related query—something like ‘work anxiety,’ or ‘dealing with stress’—Pinterest will now display a box above the stream of pins.”

Why The Rise of Femvertising is Good PR

July 19th, 2019 by

For the better part of the century, women have been underrepresented in every corner of the market, plastered into the rigid roles of the cleaning moms, loyal wives, and unintelligent accessories to men. This inequality has been expressed through hyper-sexualized ads and subtler degradation in the mainstream media. So, how will PR respond to this change, heated by the fury of millions of women exhausted from being inaccurately characterized and appealed to?

What Oglivy’s Border Patrol Work Says About Clients With Shared Values

July 18th, 2019 by

PRNEWS has learned that, as the story of Oglivy’s work with the Customs and Border Patrol broke, its Mexico division is also winning awards for its work with clients like its Refugee Nation Olympic team and AeroMexico, whose primary advertising campaign criticizes President Trump’s immigration policies.