Branding/Marketing

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Cover of the Economist with a walker with a Presidential seal on it for the cover story, No Way to Run a Country

PR Roundup: Economist’s Ableist Cover, 7-Eleven Day, Edelman’s Report on Business and Racial Justice

July 11th, 2024 by

This week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.

Long road

The Media Relations Long Game

July 10th, 2024 by

How can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?

PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards

July 10th, 2024 by

The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.

Why Awards Should Be an Integral Part of Your PR and Marketing Plan 

July 9th, 2024 by

Winning awards is a powerful communciations tool that can enhance your brand’s visibility and credibility. Here’s why incorporating awards into your marketing plan is a smart move, along with some tips for how to get started.

2023 Xbox Pride flag

How to Avoid Charges of Rainbow Washing During Pride Month

June 18th, 2024 by

Pride month is an important opportunity to celebrate the LGBTQ+ community, and there’s no shortage of brands and businesses keen to get in on the act. However, as the awareness month has grown, it’s also sparked a trend of “rainbow washing.”

Joey Chestnut & George Shea mark JULY 4 2016 Nathan's Famous Fourth of July Hot Dog Eating Contest centennial

PR Roundup: Chestnut and Nathan’s Divorce, PR Job Stress, 2024 State of PR

June 13th, 2024 by

This week’s PR Roundup looks at a teachable influencer moment from Nathan’s Famous Hot Dogs and Joey Chestnut, the current state of PR pros mental health and Muck Rack’s latest State of PR report.

Jennifer Lowney, Global Head of Comms at Citi accepts a NYWICI Matrix award from former boss, Steve Lipin

Diving In to Challenges: Q&A With Citi’s Global Head of Communications, Jennifer Lowney

May 24th, 2024 by

Lowney shared her experiences navigating the traditionally male-dominated financial industry, and highlighted the importance of confidence and support in professional growth.

How To Optimize Success at Your First Trade Show With a Client

May 22nd, 2024 by

Incorporating trade shows into your broader marketing strategy offers invaluable opportunities to elevate your clients’ visibility, credibility and market presence. Here are several strategies you should consider implementing to ensure your next trade show is a success for both you and your client.

Reddit displayed on mobile device

Finding PR and Community on Reddit

May 17th, 2024 by

PRNEWS spoke to Parry Headrick, Founder of Crackle PR about his Reddit AMA experience, as well as Alistair Berry, moderator for the r/publicrelations subreddit. 

college students walk on a campus

PR Roundup: Commencement Crisis, Boy Scouts Rebrand, Media Consumption Habits

May 9th, 2024 by

This week’s PR Roundup looks at Higher Education’s current commencement and communication crisis, the rebranding of the Boy Scouts and a new survey on media consumption habits of Washington, D.C. policy insiders.