Branding/Marketing

how to create social video when you are not an expert

How To Create High-Quality Videos On A Budget (Yes, it is Possible)

April 21st, 2025 by

With the right strategy and a few smart tools, professional-looking videos can be created without breaking the bank.

People use smartphone with an image of a spacecraft launch to watch news about Katy Perry and others successfully flying into space and returning to Earth aboard the Blue Origin spacecraft.

PR Roundup: Blue Origin Promo Criticism, Omnicom Falls Short, Sponsoring a Team That ‘Sucks’

April 17th, 2025 by

This week’s PR Roundup features a look at the conversation surrounding the Blue Origin celebrity flight—positive AND negative, what Omnicom coming up short on first quarter revenue means for the PR industry, and a new lollipop brand’s campaign to encourage people to “suck at something.”

PRNEWS 2025 Top Women in PR graphic

Celebrating the 2025 PRNEWS Top Women Honorees

April 14th, 2025 by

This impressive group of Top Women in PR represents the best of what the PR and communications world has to offer—navigating brands through crises, opening new markets, reaching fresh audiences, and lifting up the next generation of pros.

PR Roundup: Ford’s Ad Campaign Offering ‘Employee Pricing’, Brands’ DEI and Sustainability Comms Ranked Globally

April 4th, 2025 by

This week’s PR Roundup looks at Ford Motor Company’s marketing campaign introducing “employee pricing” discounts amid auto tariffs and a report that ranks the DEI and sustainability communications put forth by the world’s most influential brands.

GIRL DINNER example of a woman holding a wine and a plate of cheeses

Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases

April 1st, 2025 by

Viral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.

The date of April 1 is circled on the calendar close up. April Fool's Day

Burger King’s Left-handed Whopper and Other April Fools Fails to Learn From

March 28th, 2025 by

Think deeply about the potential impact to an audience. Not all April Fools brand jokes are good ones.

Signal app on phone, a free and open source instant messaging and calling application

PR Roundup: PR Lessons from the Signal Crisis, PR Employee Engagement and Job Satisfaction, UPS Launches Tariff Tool

March 27th, 2025 by

This week’s PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers.

Red carpet between red velvet rope barriers showing a VIP walkway

The Benefits of Building a Velvet Rope Around Your Brand

March 25th, 2025 by

Whether a product or service is priced for the one percent or the everyday American, there are strategies to put in place to create a velvet rope around a brand to make your clientele feel like VIPs.

Bluesky Social and X app are displayed on an iPhone screen.

PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons

March 20th, 2025 by

This week’s PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.

The South by Southwest (SXSW) logo appears on a smartphone screen in this illustration photo

SXSW 2025 Mixes It Up Again for Brands, Influencers and Their Publicists

March 17th, 2025 by

SXSW 2025 requires those brands speaking and showcasing at the event to be provocative enough to break through the sea of activations to get the attention of media.