Branding/Marketing

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Five Ways to Build a Better Rapid Response Program

November 12th, 2024 by

Reporters need color commentary and deeper analysis on breaking news, your clients need coverage in outlets that won’t cover product news directly, and you need to improve your media relationships. Rapid response works in all of these cases.

Movies Should Be Scary, Skincare shouldnt' be tagline for philosophy skincare's retinol messaging campaign with Sarah Michelle Gellar

PR Roundup: Election Week Advice, McDonald’s Update, Scream Queens

October 31st, 2024 by

This week’s PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald’s E. coli response and a notable Halloween campaign that channels a famous scream queen.

Mortimer "Morty" Matz, turned 100 years old and shared his 75-years worth of PR lessons.

New York PR Wizard, Now 100, Looks Back—And Ahead—At How Media and PR Have Evolved

October 21st, 2024 by

Morty Matz, a PR pro who just turned 100, offered his insights into how the news media and public relations business landscapes—as well as the symbiotic dynamics between the professions—have changed.

Diverse Barbie Toys for sale in the Supermarket Stand. Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched in March 1959. Minsk, Belarus, September 16, 2023

The Perpetual Value of Purpose Over Politics

October 18th, 2024 by

While influence can be used in good and bad ways, there is no doubt that more brands are getting caught in the crossfire of political ideologies that pit Americans against one another. That’s why it continues to be important for companies and organizations to review and reinforce a commitment to their brand ideals and values.

LYON, FRANCE - 7 JULY, 2019: USA women's national team celebrate with a trophy after the 2019 FIFA Women's World Cup Final match between USA and Netherlands.

PR Roundup: Brands and Women’s Sports, Harris Visits Fox News, Social Media Gifting

October 17th, 2024 by

This week’s PR Roundup features a look into brands’ commitment to women’s sports, how Vice President Kamala Harris fared on Fox News and how influential social media is regarding gifting.

a budget spredsheet showcasing PR agency fee structures that clients pay

Setting Your 2025 Budget? Here’s Why PR Is a Necessity

October 15th, 2024 by

It’s a scenario we’ve seen many times: companies slash PR and lose valuable momentum, only to spend even more time and money clawing back out of their attention deficit when the economy or their market sector comes roaring back.

Ad Council group panel included Michelle Hillman, Chief Campaign Development Officer, The Ad Council, Cindy Gallop, Founder & CEO, MakeLoveNotPorn, Shannon Washington, Global Chief Creative Officer, Gotham, PJ Pereira, C-Founder & Creative Chairman, Pereira O’Dell and Rafa Rizuto, Chief Creative Officer, North America, Ogilvy.

Creative Minds Working Together Enhance Social Impact Communications

October 8th, 2024 by

At Advertising Week New York 2024, The Female Quotient, a business committed to equality in the workplace, hosted a panel conversation, “Unlocking Power of Social Impact Campaigns.”

Taco Bell shows National Taco Day moving on a calendar graphic

PR Roundup: Taco Bell Triumphs, A New Study on Latina Impact and The State of the Press Release

September 19th, 2024 by

This week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.

women in an office talking, working and looking at a computer screen

Telling the Startup Story: The Impact of Strategic PR on Growth and Success

September 10th, 2024 by

Public relations provides third party validation, credibility and visibility for startup companies struggling to differentiate themselves in a sea of competitors.

Snckers Satisfortunes NFL football team branded candy bar

PR Roundup: NFL Kickoff, Edelman and Trust at Work and LinkedIn’s B2B Messaging Findings

September 5th, 2024 by

This week’s PR Roundup discusses how to make a brand impact by leaning into football, what Edelman’s new report says about trust at work, and what B2B messages get attention on LinkedIn.