Reporters need color commentary and deeper analysis on breaking news, your clients need coverage in outlets that won’t cover product news directly, and you need to improve your media relationships. Rapid response works in all of these cases.
Branding/Marketing
PR Roundup: Election Week Advice, McDonald’s Update, Scream Queens
October 31st, 2024 by Nicole SchumanThis week’s PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald’s E. coli response and a notable Halloween campaign that channels a famous scream queen.
New York PR Wizard, Now 100, Looks Back—And Ahead—At How Media and PR Have Evolved
October 21st, 2024 by Bob BrodyMorty Matz, a PR pro who just turned 100, offered his insights into how the news media and public relations business landscapes—as well as the symbiotic dynamics between the professions—have changed.
The Perpetual Value of Purpose Over Politics
October 18th, 2024 by Lana McGilvrayWhile influence can be used in good and bad ways, there is no doubt that more brands are getting caught in the crossfire of political ideologies that pit Americans against one another. That’s why it continues to be important for companies and organizations to review and reinforce a commitment to their brand ideals and values.
PR Roundup: Brands and Women’s Sports, Harris Visits Fox News, Social Media Gifting
October 17th, 2024 by Nicole SchumanThis week’s PR Roundup features a look into brands’ commitment to women’s sports, how Vice President Kamala Harris fared on Fox News and how influential social media is regarding gifting.
Setting Your 2025 Budget? Here’s Why PR Is a Necessity
October 15th, 2024 by Heather KellyIt’s a scenario we’ve seen many times: companies slash PR and lose valuable momentum, only to spend even more time and money clawing back out of their attention deficit when the economy or their market sector comes roaring back.
Creative Minds Working Together Enhance Social Impact Communications
October 8th, 2024 by Nicole SchumanAt Advertising Week New York 2024, The Female Quotient, a business committed to equality in the workplace, hosted a panel conversation, “Unlocking Power of Social Impact Campaigns.”
PR Roundup: Taco Bell Triumphs, A New Study on Latina Impact and The State of the Press Release
September 19th, 2024 by Nicole SchumanThis week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.
Telling the Startup Story: The Impact of Strategic PR on Growth and Success
September 10th, 2024 by Jessica WhidtPublic relations provides third party validation, credibility and visibility for startup companies struggling to differentiate themselves in a sea of competitors.
PR Roundup: NFL Kickoff, Edelman and Trust at Work and LinkedIn’s B2B Messaging Findings
September 5th, 2024 by Nicole SchumanThis week’s PR Roundup discusses how to make a brand impact by leaning into football, what Edelman’s new report says about trust at work, and what B2B messages get attention on LinkedIn.