Branding/Marketing

With the right strategy and a few smart tools, professional-looking videos can be created without breaking the bank.

This week’s PR Roundup features a look at the conversation surrounding the Blue Origin celebrity flight—positive AND negative, what Omnicom coming up short on first quarter revenue means for the PR industry, and a new lollipop brand’s campaign to encourage people to “suck at something.”

This impressive group of Top Women in PR represents the best of what the PR and communications world has to offer—navigating brands through crises, opening new markets, reaching fresh audiences, and lifting up the next generation of pros.

This week’s PR Roundup looks at Ford Motor Company’s marketing campaign introducing “employee pricing” discounts amid auto tariffs and a report that ranks the DEI and sustainability communications put forth by the world’s most influential brands.

Viral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.

Think deeply about the potential impact to an audience. Not all April Fools brand jokes are good ones.

This week’s PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers.

Whether a product or service is priced for the one percent or the everyday American, there are strategies to put in place to create a velvet rope around a brand to make your clientele feel like VIPs.

This week’s PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.

SXSW 2025 requires those brands speaking and showcasing at the event to be provocative enough to break through the sea of activations to get the attention of media.