For PR professionals, Kendrick Lamar’s Super Bowl halftime show approach offers valuable insights into how storytelling, symbolism and bold authenticity can be leveraged to create impactful communication strategies.
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PR Roundup: PRSA DEI Support, White House Versus AP and Shopify Answers Yeezy Questions
February 13th, 2025 by Nicole SchumanThis week’s PR Roundup looks at PRSA’s commitment to diversity, equity and inclusion, The White House’s risky media relations move with The Associated Press, and how Shopify’s reputation received some major blows after not acting quickly enough in a crisis with Yeezy.com.

How to Help your CEO Talk Like a Human
February 12th, 2025 by Case ButtonThe vast majority of audiences tune out jargon. Nobody wants to hear from a robot. But more often than not, speakers are experts on something, and they really want to nerd out. Here’s some steps on how to find that balance and simplify complex messaging in speechwriting to move an audience.

Media Ethics and Reporting on Allegations: PR Lessons from the Lively/Baldoni Case
February 11th, 2025 by Thomas MustacThe New York Times exposé published in December about Justin Baldoni’s alleged smear campaign against Blake Lively highlighted the dark side of PR. Then a week later, Baldoni filed a $250 million lawsuit against the New York Times, saying the media outlet got the story wrong. Ultimately, the legal questions in Baldoni’s suit concern media ethics. But in the meantime, the actors’ PR teams should keep these crisis communications tips top of mind.

Four Tips for Implementing AI in Health Communications
February 10th, 2025 by Melissa RiegerAccording to a survey from Morgan Stanley Research, 94% of healthcare businesses use AI or machine learning in at least some capacity. Expectations have forever changed, and healthcare communicators must now rally behind AI to provide optimal outputs for their own companies as well as for clients and healthcare professionals.

How Communicators Can Safeguard DE&I With a Rebrand
February 7th, 2025 by Irasema Jasmin HartmeierNow more than ever, communicators need to play the long game to protect DE&I. Our author provides recommendations for how communicators can shield DE&I during this reputation-building era.

PR Roundup: The News and Employee Wellness, Waffle House’s Announcement, Super Bowl Trends
February 6th, 2025 by Nicole SchumanThis week’s PR Roundup looks at ways to interact with employees during times of uncertainty and stress, how Waffle House can be seen as an example for price-increase communications, and what brands are leading the social media conversation before the Super Bowl.

How TikTok’s Disappearance Became a PR Masterclass
February 5th, 2025 by Natalie SevertIn a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies.

The Psychology of Gen Z’s Historical Nostalgia: What Brands Need to Know
February 5th, 2025 by Clay Routledge and Nicola AvisIn a world of constant digital connectivity and rapid technological change, Generation Z is exhibiting a fascinating psychological phenomenon: They’re deeply nostalgic for eras they never experienced firsthand. This “historical nostalgia” among Gen Z offers a compelling window into how digital natives creatively engage with the past to meet psychological needs and navigate contemporary challenges—a phenomenon that brands must understand to forge meaningful connections with this generation.

Super Bowl Brands Embrace Multi-Platform Campaigns
February 4th, 2025 by PRNEWSFor some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers.