Technology

tech stories

Four Ways Tech Companies Can Get Coverage During the Pandemic

June 15th, 2020 by

Media relations profs at tech companies should be taking advantage of new work dynamics to roll out provocative and original news release storylines. Four subjects in particular make for compelling narratives.

deepfake ad

Facebook Cracks Down on ‘Deepfakes,’ Mirroring a Trend in User Preferences

January 24th, 2020 by

For several years, marketers and communicators have feared the damage done to the brands and public figures they represent via the propagation of “deepfakes,” videos and photos that use the assistance of machine learning technology to replace faces and objects with false, but realistic, images. As fake news and misinformation continue to plague online discourse, Facebook says it has taken a significant step to deter the spread of doctored video and photos.