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Some rebranding efforts may cause other organizations to pause, wondering what return on investment may come from it. What will the value of their efforts be, how can organizations proceed, and where can they look for results?

In June, 53 percent of consumer actions on posts mentioning Roe vs. Wade, abortion or women’s rights were on Instagram, compared with 27 percent on Twitter and 21 percent on Facebook.

This month we compare two crises. In both cases, the actions behind the crises had people wondering: What were they thinking? In one case, though, fast action protected the brand and helped make the issue go away. In the other, the crisis is at the very core of the business. Implications for the brand are much longer lasting.

Security, public health and privacy risks demand the development of a discipline within PR and different models for journalism.

The basics of writing, measurement and crisis prep remain important, even at companies like Amazon, says veteran PR pro Heather Knox.

A roundtable of Social Shake-Up speakers emphasizes the sector’s move toward paid creators and an emphasis on authenticity.

The public is tired. It’s tired of lip service from public figures, politicians and companies. It’s tired of hearing phrases like “thoughts and prayers,” or “we promise to…” What the public wants is change. Messaging without action will no longer cut it. Several organizations engage audiences to join them in effecting social change. 

Your executive has a sure-fire news story, but you know it won’t interest media. How do you break that bad news to her and keep your job?

Engagement on social media (specifically, on Facebook, Twitter and Instagram) with travel-related brands was down 38 percent year-over-year from May 2021 to May 2022, according to Shareablee powered by Comscore. The decline is likely due to the fact that there was a “boom in travel engagements in 2021 when COVID restrictions were lifted in many locations,” points out Madison Busick, analyst at Comscore.

It’s often the case, from startups to nonprofits, that explaining why something is innovative can exhaust a reporter (or potential donor). And that’s before you get to the pitch! In a fast-paced media landscape, cutting… Continued