Female-led WE Communications has an enviable track record on gender diversity. Last week it named 20-year WE veteran Elizabeth Herrera Smith EVP and head of diversity, equity and inclusion (DEI). We asked about ways PR can bolster its ethnic diversity and how small and mid-size communication shops can kickstart DEI.
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PR Must Generate ROI as a Contributor to Overall Business Success, Says Virtual Roundtable
November 3rd, 2020 by Mark WeinerEach year, the public relations profession celebrates the role of communications research during Measurement Month, an international collective of free educational content organized by AMEC. To recognize the importance of measurement and evaluation in public relations, we assembled a virtual roundtable to explore the latest developments and best practices of the PR Measurati in the US.

Is Your Brand Accessible to the Disabled? If Not, You’re Missing a Significant Opportunity
November 3rd, 2020 by Seth ArensteinOctober marked the 75th anniversary of National Disability Employment Awareness Month. To celebrate, we spoke with Rachel Carver, a senior PR specialist at Outlook Business Solutions.

For the Pandemic, Green Giant Urges Influencers to Inspire Consumers with Pantry-Based Recipes
November 3rd, 2020 by PRNEWS[ Editor’s Note: As the holidays near, we spoke to Kristin Berlew, senior manager, PR, B&G Foods , which owns Green Giant. We asked about the brand’s holiday plans amid uncertainty surrounding

71% of PR Pros See Responsibilities Growing, Though 64% See Flat Budgets and Headcounts
November 3rd, 2020 by Seth ArensteinFor PR it’s the best of times and the worst, according to a new survey about organization from PRNEWS and the Institute of PR (IPR). More than 300 respondents tell us communication is in demand across the company, yet budgets and headcounts are stuck.

Politics’ Ties to PR are Nothing New and Include Industry Pioneers
November 3rd, 2020 by Jared MeadeMillions will enter polling stations and vote for the next president. While many of us have watched this election closely, few have considered PR’s role. Whether used positively or negatively, all candidates

Social Media War Rooms Need to Focus on Listening and Advance Prep
November 3rd, 2020 by Nicole SchumanHaving an extensive social media strategy is a key part of crisis readiness. In addition, it can help a company take advantage of a breaking situation that falls short of crisis. A healthy social media plan

Corporate Values, Relationships with Staff and Customers are Keys to Surviving Any Crisis
October 6th, 2020 by Seth ArensteinWe jumped at the chance to interview Michael Monahan, a veteran brand communicator who’s now on the agency side. In addition, he and his team have been working in their offices for months. He tells us what’s on his mind.

Posts from Sports Dominated Political-Social Category on Instagram January-September 2020
October 6th, 2020 by Seth ArensteinIt’s not news that 2020 seems destined for the history books. A global pandemic, protests against systemic racism and a critical election are some of reasons consumers insist brands take stands. Ben & Jerry’s and… Continued

How to Bring Products to Market When Trade Shows are on Hiatus
October 6th, 2020 by Shena StarrThere was a time when much of PR was about trade shows. They were crucial for product launches. With shows on hold for now, communicators must review their product-launch strategies.