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Female-led WE Communications has an enviable track record on gender diversity. Last week it named 20-year WE veteran Elizabeth Herrera Smith EVP and head of diversity, equity and inclusion (DEI). We asked about ways PR can bolster its ethnic diversity and how small and mid-size communication shops can kickstart DEI.

Each year, the public relations profession celebrates the role of communications research during Measurement Month, an international collective of free educational content organized by AMEC. To recognize the importance of measurement and evaluation in public relations, we assembled a virtual roundtable to explore the latest developments and best practices of the PR Measurati in the US.

October marked the 75th anniversary of National Disability Employment Awareness Month. To celebrate, we spoke with Rachel Carver, a senior PR specialist at Outlook Business Solutions.

[ Editor’s Note: As the holidays near, we spoke to Kristin Berlew, senior manager, PR, B&G Foods , which owns Green Giant. We asked about the brand’s holiday plans amid uncertainty surrounding

For PR it’s the best of times and the worst, according to a new survey about organization from PRNEWS and the Institute of PR (IPR). More than 300 respondents tell us communication is in demand across the company, yet budgets and headcounts are stuck.

Millions will enter polling stations and vote for the next president. While many of us have watched this election closely, few have considered PR’s role. Whether used positively or negatively, all candidates

Having an extensive social media strategy is a key part of crisis readiness. In addition, it can help a company take advantage of a breaking situation that falls short of crisis. A healthy social media plan

We jumped at the chance to interview Michael Monahan, a veteran brand communicator who’s now on the agency side. In addition, he and his team have been working in their offices for months. He tells us what’s on his mind.

It’s not news that 2020 seems destined for the history books. A global pandemic, protests against systemic racism and a critical election are some of reasons consumers insist brands take stands. Ben & Jerry’s and… Continued

There was a time when much of PR was about trade shows. They were crucial for product launches. With shows on hold for now, communicators must review their product-launch strategies.