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Consumer Engagement With Pharma’s Social Off 62%, Health Insurers Take 42% Whack

July 1st, 2019 by

With PRNEWS’ Top Women in Healthcare Communications awards luncheon coming up later this month, we asked our data partner Shareablee to look at the most socially active pharma and healthcare insurance providers for the first months of 2019. Clearly, these sectors need to address their social media strategies as both suffered major downturns in consumer engagement vs 2018.

Top Women in Healthcare Communications See Data as a Tool to Boost Industry’s Storytelling

July 1st, 2019 by

There are few topics that touch more people than healthcare. For the broader public, healthcare often is equated with cost. Fair enough: American healthcare spending as a percentage of Gross Domestic Product is enormous. We asked finalists for PRNEWS’ Top Women in Healthcare Communications to discuss several issues, including communicating about cost.

The DR, Deutsche Bank Attack Crises Differently, But Get Similar Results

July 1st, 2019 by

This month Katie Paine looks at two crises in organizations that couldn’t be more different. First she analyzes the so-called mysterious deaths of Americans in The Dominican Republic; then she looks at scandal-plagued Deutsche Bank. The two took different crisis management approaches, though both ended up with similar results.

Good Storytelling isn’t Easy, but a Simple State Dept. Model Can Help

July 1st, 2019 by

Creating and crafting a compelling story only looks easy. It’s hard work for PR pros. But how about teaching the basics of storytelling to members of the foreign service? Bob Pearson’s been doing that for several years. He shares tips he’s gained that have helped and can augment your storytelling too.

Former Hearst Exec Coles Touts Authentic Brand Ambassadors, Brief Posts and Imagery

July 1st, 2019 by

We rarely cover live events in this publication. PRNEWS senior content manager Sophie Maerowitz gave us a reason to make an exception. She attended a PRSA session featuring former Hearst executive Joanna Coles, who offered so many interesting tips and tactics that we had to share them with you. Here are some gems from the sharp yet blunt mind of Coles.

Event Planner Mixes Smart Pitching, Personal Touch to Start Canadian Soccer Trade Show

July 1st, 2019 by

A soccer trade show sounds like a decent idea, but in Canada? Here’s how Rich Padulo took his idea from conception to reality. He shares what he learned along the way.

New Data About Tech’s Reputation Illustrates Need for Regular Testing Market Assumptions

July 1st, 2019 by

It’s critical to keep a vigilant eye on your audience and frequently take its temperature. For example, based on the negative media coverage of big tech, you’d expect the industry’s reputation would be abysmal. Instead of assuming, a researcher used data to test that assumption. Some of the results were surprising.

Influencers Here to Stay, Though Issues with ROI, Budgets and Regulatory Compliance Linger

June 3rd, 2019 by

In gauging the pulse of industry, PRNEWS found that one area of major interest at the Social Shake-Up Show in Atlanta last month was influencers: whether or not to use them, how to use them, where to find them. PRNEWS and partner Buztubr surveyed some 150 PR pros for their insight.

Building Trust or Not Quite Yet? What Senior Communicators Need to Know About Blockchain

June 3rd, 2019 by

Many communicators know blockchain is a technology mostly with electronic cash or cyptocurrency. They also may know Facebook plans to unveil a cryptocurrency, Global Coin , later this year. In fact, there’s a lot more senior communicators should be aware of regarding blockchain and trust could be a big factor.

How Digital and Opinion Research Expertise Will Help Manage Your Crisis and Win Your Lawsuit

June 3rd, 2019 by

Communicators need to take a different approach to crisis management, three senior executives from APCO Worldwide argue. They must utilize research capabilities to constantly monitor the opinions and expectations of key stakeholders. This information will prove invaluable when a crisis hits.