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HONORS:

May 6th, 1996 by

Gary Grates, president and CEO of Boxenbaum Grates Inc. , New York, was named the 1995/96 “Outstanding Alumnus” of the journalism and public relations department at Utica College of Syracuse University. Grates also initiated the… Continued

NEW FIRMS

May 6th, 1996 by

First Data’s Tobin Starts Firm Gary Tobin, senior vice president of communications and government affairs at First Data Corp. launched a new counseling firm, TOBIN Inc. , in New York. The former American Express Co.… Continued

DIGITAL RADIO SERVICES

May 6th, 1996 by

News/Broadcast Network (N/BN) , a video and radio producer and distributor serving the public relations market, announced two new digital radio services. A premium service, the Audio B-Roll Package, includes a 30-second voice track plus… Continued

NEW AGENCY LEADERS

May 6th, 1996 by

H&K’s Berard to Fleishman John Berard, executive managing director and head of the advanced technology unit at Hill and Knowlton’s New York office, is joining Fleishman-Hillard as general manager of the firm’s San Francisco office.… Continued

ADVERTISING AGENCIES ARE QUICKLY ADOPTING INTERACTIVE TOOLS

May 6th, 1996 by

Almost 90 percent of the advertising agencies responding to a recent survey by the American Association of Advertising Agencies (4As) said they use interactive media in some way. About three out of four responding agencies… Continued

PR READING LIST

May 6th, 1996 by

Brand loyalty is a key concern for marketers today. Insights on increasing customer loyalty are found in “The Fourth Wave: Brand Loyalty Marketing.” By Larry Light and Richard Morgan of the Coalition for Brand Equity,… Continued

ANNUAL REPORTS CONTEST

May 6th, 1996 by

MERCOMM Inc. , Ossining, N.Y., issued a call for entries for its yearly corporate annual report contest. The entry deadline is May 10. Winners will be announced at a ceremony in New York on July… Continued