Gary Grates, president and CEO of Boxenbaum Grates Inc. , New York, was named the 1995/96 “Outstanding Alumnus” of the journalism and public relations department at Utica College of Syracuse University. Grates also initiated the… Continued
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DIGITAL RADIO SERVICES
May 6th, 1996 by PRNEWSNews/Broadcast Network (N/BN) , a video and radio producer and distributor serving the public relations market, announced two new digital radio services. A premium service, the Audio B-Roll Package, includes a 30-second voice track plus… Continued
NEW AGENCY LEADERS
May 6th, 1996 by PRNEWSH&K’s Berard to Fleishman John Berard, executive managing director and head of the advanced technology unit at Hill and Knowlton’s New York office, is joining Fleishman-Hillard as general manager of the firm’s San Francisco office.… Continued
ADVERTISING AGENCIES ARE QUICKLY ADOPTING INTERACTIVE TOOLS
May 6th, 1996 by PRNEWSAlmost 90 percent of the advertising agencies responding to a recent survey by the American Association of Advertising Agencies (4As) said they use interactive media in some way. About three out of four responding agencies… Continued
PR READING LIST
May 6th, 1996 by PRNEWSBrand loyalty is a key concern for marketers today. Insights on increasing customer loyalty are found in “The Fourth Wave: Brand Loyalty Marketing.” By Larry Light and Richard Morgan of the Coalition for Brand Equity,… Continued
ANNUAL REPORTS CONTEST
May 6th, 1996 by PRNEWSMERCOMM Inc. , Ossining, N.Y., issued a call for entries for its yearly corporate annual report contest. The entry deadline is May 10. Winners will be announced at a ceremony in New York on July… Continued