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HOW TO COMMUNICATE CORPORATE CHANGE TO EMPLOYEES

May 6th, 1996 by

Change is a touchy subject within a company–but is required if companies are to prosper as markets and technologies change. So how should companies tackle communicating change to front-line employees, especially when the future of… Continued

AWARDS DINNER NEXT WEEK

May 6th, 1996 by

The annual “Creativity in Public Relations Awards” will be announced next week at a dinner reception May 14 in New York at the Plaza Hotel, beginning with cocktails at 6:00 p.m. The annual recognition event… Continued

NEGATIVE POLITICAL ADS TARGETED

May 6th, 1996 by

The American Association of Advertising Agencies (4As) and the American Advertising Federation announced an effort to focus public attention on negative political advertising. As part of a “Political Advertising Repair” initiative, the groups have asked… Continued

MEDIA RELATIONS GUIDE COMING NEXT MONTH

May 6th, 1996 by

Next month PR NEWS will send subscribers an exclusive bonus–the “PR NEWS Guide to Media Relations Services.” Included in the guide will be listings of scores of products and services that PR executives rely on… Continued

UPCOMING EVENTS:

May 6th, 1996 by

May 7-10: Center for Corporate Community Relations, “The Institute on Corporate Community Relations,” Boston, 617/552-2555. May 8: Congressional Quarterly, “Using Internet to Find Free or Low-Cost Federal Info,” Washington, D.C., 202/887-8620. May 8: Ragan Communications,… Continued

NEW VENTURES

May 6th, 1996 by

GPC Opens in Calgary GPC Communications , a Toronto-based PR and public affairs firm, has opened an office in Calgary, Alberta. Heading GPC Communications- Alberta will be Gordon Forstner, who joins as general manager. He… Continued

PROMOTIONS/NEW HIRES

May 6th, 1996 by

The Weber Group , Cambridge, Mass., hired James Finlaw as senior vice president. He was a director at Cunningham Communications, Cambridge. Lisa Lindgren was appointed director of the San Diego HyperMedia Center, a unit of… Continued

BUSINESS/FINANCE MEDIA DATABASE

May 6th, 1996 by

MediaMap , Cambridge, Mass., a provider of media relations databases and software, announced a new database covering the business and financial media. The database covers more than 1,500 editors and reporters at newspapers, magazines and… Continued

PR RESEARCH INSTITUTE PROSPERS AT NEW LOCATION

May 6th, 1996 by

Developing and disseminating information about public relations research and effective public relations approaches has been the charter of the Institute for Public Relations Research & Education since the group broke away from the Public Relations… Continued

MAKE SURE SEARCH ENGINES FIND YOUR SITE

May 6th, 1996 by

Do a simple query on a search engine–and what you usually get are hundreds of documents–many of which are unusable and irrelevant. For example, a Web user looking for Time Warner Inc.’s home page by… Continued