Subscription Content

Siemens’ online game that allows anyone to manage their own manufacturing plant has turned into an important external and internal engagement platform for the company.

1. Rumors that CNN would purchase social media news site Mashable cropped up in Austin at the 2012 South by Southwest interactive conference.  2. Real-Time Marketing, a hot topic among communicators, has proven to be… Continued

Relationship building and shining the spotlight on others are the keys to becoming a go-to advisor for your senior leaders.

Nielsen’s report on U.S. digital consumers breaks down just who is visiting social networks and blogs.

B2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network.

Make no mistake, the power of moms online is great, as demonstrated by product PR/awareness efforts by baby product maker Infantino.

1. Over 1 billion people worldwide are expected to take part in Earth Day on April 22, 2012. 2.A short video on digital guidelines is a good internal motivator, and employees can sign off on… Continued

â–¶ Privacy and Security Affecting Reputation: A new Edelman study, “Privacy & Security: The New Drivers of Brand, Reputation and Action Global Insights 2012,” finds that concerns about data security and privacy are impacting what… Continued

LeBron James, Kobe Bryant and Jeremy Lin dominated the Twitter-sphere during the NBA’s All-Star extravaganza.

Here’s a primer on the new Facebook features that take awareness building and interacting with users to another level.