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Case Study: Siemens Industry’s Plantville Proves That Some Games Really Can Be Played at the Office

March 19th, 2012 by

Siemens’ online game that allows anyone to manage their own manufacturing plant has turned into an important external and internal engagement platform for the company.

Seven Things You Will Learn in This Week’s Issue of PR News

March 19th, 2012 by

1. Rumors that CNN would purchase social media news site Mashable cropped up in Austin at the 2012 South by Southwest interactive conference.  2. Real-Time Marketing, a hot topic among communicators, has proven to be… Continued

Tip Sheet: Follow the 5 A’s of Being a Trusted Advisor

March 19th, 2012 by

Relationship building and shining the spotlight on others are the keys to becoming a go-to advisor for your senior leaders.

Social Watch: Women Trump Men in Social Network and Blog Visits

March 12th, 2012 by

Nielsen’s report on U.S. digital consumers breaks down just who is visiting social networks and blogs.

B2B Communications: ‘Fatigue’ Aside, Facebook Drives Deep Engagement of Targeted Audiences

March 12th, 2012 by

B2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network.

Case Study: Influencers Wanted—Bevy of Mommy Bloggers Send Infantino’s Test-Drive Campaign Into High Gear

March 12th, 2012 by

Make no mistake, the power of moms online is great, as demonstrated by product PR/awareness efforts by baby product maker Infantino.

Seven Things You Will Learn in This Week’s Issue of PR News

March 12th, 2012 by

1. Over 1 billion people worldwide are expected to take part in Earth Day on April 22, 2012. 2.A short video on digital guidelines is a good internal motivator, and employees can sign off on… Continued

Quick Study: Security, Privacy Concerns Impact Consumer Choices; High-Profile Brands Have Low Market Value Problems

March 12th, 2012 by

â–¶ Privacy and Security Affecting Reputation: A new Edelman study, “Privacy & Security: The New Drivers of Brand, Reputation and Action Global Insights 2012,” finds that concerns about data security and privacy are impacting what… Continued

Social Watch: Players Top the Tweet Chart During NBA All-Star Weekend

March 5th, 2012 by

LeBron James, Kobe Bryant and Jeremy Lin dominated the Twitter-sphere during the NBA’s All-Star extravaganza.

Facebook’s New Timeline for Brands Means Deeper Engagement With Followers

March 5th, 2012 by

Here’s a primer on the new Facebook features that take awareness building and interacting with users to another level.