In addition to this column, which is only one of many essays PRNEWS devotes to PR analytics and advisory themes, additional options exist for those readers eager to learn more.
Resources for Research-Minded CommunicatorsOctober 26th, 2022 by Mark Weiner
Travel Sector’s Holiday PR Should Emphasize Brand Confidence and TransparencyOctober 19th, 2022 by Seth Arenstein
As the holidays arrive, MMGY Global CEO Clayton Reid says travel and hospitality brands’ messages should emphasize experiences, not price. In addition, he urges transparent messaging as the sector struggles with a labor shortage.
Communicators Push Educational Messages as American Interest in Electric Vehicles GrowsOctober 4th, 2022 by Nicole Schuman
The rise in consumer interest in electronic vehicles highlights the need for clear, effective messaging. Education is a priority as is jargon-free communication that addresses range anxiety and infrastructure issues.
Decision 2022: Plenty of Questions Before Companies Make Social and Political CommitmentsOctober 4th, 2022 by Seth Arenstein
Mounting a get-out-the-vote campaign seems a non-partisan way of involving a company in the coming elections. Yet voting could become politicized during the coming election. And while data shows most consumers want companies to take stands, taking a position still is loaded with questions.
How Tools Remove Emotion and Guesswork as PR Tackles Crisis Response and DEIOctober 3rd, 2022 by Seth Arenstein
A pair of tools from PR firms use digital technology and AI as they remove emotion and guesswork, respectively, from issues PR pros face almost daily: responding to social and political questions and measuring DEI efforts.
The ‘Philadelphia Inquirer’ and Ryder Let Customers Lead the Way on Focus GroupsSeptember 30th, 2022 by Seth Arenstein
Creating a focus group sounds straightforward. Gather people, ask questions, listen. The Philadelphia Inquirer and Ryder offer deeper tips.
Engagement with CPG Brands on Social Grows 14% YOY; IG Most Efficient Platform for the CategorySeptember 30th, 2022 by Erika Bradbury
Video continues to steal the show when it comes to engagement on social for brands in the consumer packaged goods (CPG) categories. 73% of the actions on the top 500 posts from CPG brands were either videos or reels, according to exclusive data from Shareablee powered by Comscore. This is compared to only 59% of all engagements on the top 500 posts in August 2021.
Former CIA Speechwriter Urges Clear, Pithy Speeches and Avoiding Jokes in Virtual SettingsSeptember 23rd, 2022 by Seth Arenstein
We jumped at the chance of questioning Prosek’s new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you’re writing speeches for, he says. They’ll give you very useful material and insight.
US Climate Bill has Myriad Opportunities for PR, But SEC Proposal is Danger for GreenwashersSeptember 6th, 2022 by Seth Arenstein
In mid-August, Congress approved President Joe Biden’s Inflation Reduction Act (IRA), which includes $369 billion in investments for climate change and related issues. IRA’s arguably the largest climate bill in the country’s history. As a result, PR pros are wondering what IRA means, both for companies that have undertaken environmental activities and those getting started.
‘Quiet Quitting’ Yields Loud Consumer Engagement and Posts on Social in AugustSeptember 6th, 2022 by Erika Bradbury
There were no social posts on Twitter, Facebook or Instagram mentioning “quiet quitting” in previous years. In August 2022, however, there were over 2.1k posts, 1.4 million actions, and 1.5 million video views among brands, publishers, and influencers on these platforms