These limited time releases can do a number of things for Target, or really any other brand who is looking to create a splash in the marketplace. But is it worth it? Is it worth riling up loyal customers for a few days of publicity?
The amount of corporate attention to the 2018 midterms during the last few months is a sign that the relationship between companies, consumers and politics is undergoing a significant and permanent change. Brand publicity in this election cycle is a harbinger of what’s to come as consumers expect brands to take stands on relevant issues.
While it might be too early for data and analytics to verify it, Amazon’s pledge to boost wages to $15 per hour certainly appears to be a PR win for the retail giant. Looking at it deeper, Amazon almost certainly calculated the implications of balking, though PR considerations and optics likely cemented the move.
Speed has become an inevitable part of modern business, particularly in the technology sector, where companies must constantly innovate to survive. This has implications for communicators, who need to make decisions about how and when to publicly discuss innovation efforts. Jessica Baxmann, the executive communicator for SAP’s Chief Innovation Officer, shares 4 lessons about telling your brand’s story quickly and well while avoiding attendant pitfalls.
PR News asked a cross-section of senior communicators and academics to share their responses to this question: How can public relations leaders become stronger strategic business advisers as the lines between PR, digital and marketing continue to blur? Their responses varied widely, although most agreed that being attuned to business goals is of primary importance.
As PRSA celebrates its 70th anniversary, the group’s chair, Jane Dvorak, looks back at the group’s early days and where it is today. After examining several reports and polls, her surprising conclusion is that the more things change in PR, the more some things, or skills, remain constant.
PR is about advising top management and ensuring that ethical business practices, good judgment and transparency are not only communicated, but implemented and enforced, argues Adriana Stan, PR director for W magazine. If you are Uber, United or Pepsi these lessons are clear by now, she says.