The game in Atlanta was supposed to be about football. That product, though, was a bit dull. Instead the real action occurred before the game started, between plays and after final gun sounded. The image game was all about PR, words (even when they were censored) and commercials.
A woman of many talents, ESPN’s Hannah Storm discusses visual storytelling and her work as a film director/producer and the founder of a charitable foundation in this brief video.
Is ‘Bandersnatch’ This Year’s Snowfall, Or Does Nonlinear Interactive Storytelling Have Staying Power?January 3rd, 2019 by David Quinones, VP Editorial & Content at RockOrange
The interactive Netflix film “Bandersnatch,” which required so much production effort that it effectively delayed Black Mirror’s fifth season release, is an unmistakable flex by Netflix. The platform hopes to lead the way on whatever the evolution of streaming content winds up looking like. And while some reviews have been mixed, it’s fair to say the future of interactive programming might look a lot like “Bandersnatch.”
Content without a great a story to tell will fall flat, attendees learned during the AirPR Growth PR conference in San Francisco earlier in the year. Other takeaways centered on the use of data and analytics and the importance of technology for communications, writes ESET PR manager Anna Keeve.
You want to create a YouTube channel for your brand, or just get started on populating your site with videos that explain your narrative. But where do you start? One method is known as Hub, Hero and Help, which allows you to do more than create one-off videos, instead it offers a relatively quick way to think about building a video strategy.
Confidence is critical to good writing, writing guru Jonathan Rick told attendees during today’s the PR News Writing Boot Camp in NY City. “You have to believe you’re an intelligent person. If you’re having trouble understanding something, it’s not you, it’s bad writing,” he says.
You’ve been chosen to write a memo or report to the members of the C-Suite. Should you change your writing style and how you compose your content? Jenna Hilzenrath, VP, communications, Birchbox, advises mirroring the style of communications you’ve seen coming from the C-Suite, be it formal or informal.
All politics is local. Our author argues all digital storytelling is, too, with local translating to familiarity. He also urges communicators to spend more time shaping story ideas instead of expending a lot of effort on deciding what digital medium will best convey their stories.
In our regular feature we ask communicators to spot trends and tell us how they and their brands have reacted to them. This week we hear from Caroline Logan, director, communications, Virginia Tourism Corporation. She explains how personalized storytelling has revived the Virginia is For Lovers brand.
At Microsoft, storytelling centers on customers that are doing great things (big and small) with its products and services, instead of the other way around. The company highlights what it calls “People of Action,” sharing authentic tales of success written by none other than the customers themselves. Here are four elements that Microsoft always keeps in mind to make its storytelling shine.