Sandy Hook Promise Offers a Messaging Clinic With Bold PSA

September 19th, 2019 by

Sandy Hook Promise (SHP), the nonprofit formed to educate and help prevent gun violence in schools, pulled no punches with the launch of its latest PSA, “Back-to-School Essentials.” The minute-long video highlights the excitement of new backpacks, clothing and art supplies, which jarringly transform into tools of protection during a school shooting. Within hours the video reached more than 1.2 million views.

Webinar Preview: Using New Features on Instagram and Looking Ahead

September 5th, 2019 by

Instagram is growing like a social media mushroom, doubling its monthly active users in two years and eclipsing the 1 billion mark last year. The picture-centered channel also is constantly adding features. We asked several Instagram users about some of their favorite new features. In addition, we asked about features they’d like to see on Instagram in the future. Three of the speakers will be featured on the Sept. 19 PRNEWS webinar, “How to Use Visual Storytelling on Instagram to Build New Audiences.”

Webinar Recap: Boost Coverage With Your Own Brand Newsroom

August 30th, 2019 by

During our Aug. 22 PRNEWS Webinar, “Boost Coverage With Your Own Brand Newsroom,” Jennifer Nycz-Conner, director of brand communications at Hilton, Kevin Deane, digital design director at Northeastern University, and Jen Schertz, senior communications manager for Certified Angus Beef, discussed their organizations’ journeys to build and nourish in-house brand newsrooms that gain the attention of the media and appropriate audiences.

A Simple Storytelling Model from The State Department

August 21st, 2019 by

How do you teach U.S. diplomats to be effective storytellers? A group of PR pros created a simple model for a State Department communications course that makes storytelling scaleable and systematic. Yes, it seems basic and you may think you follow the model’s steps already, but take a moment to consider the framework. It can bolster your storytelling effort.

Good Storytelling isn’t Easy, but a Simple State Dept. Model Can Help

July 1st, 2019 by

Creating and crafting a compelling story only looks easy. It’s hard work for PR pros. But how about teaching the basics of storytelling to members of the foreign service? Bob Pearson’s been doing that for several years. He shares tips he’s gained that have helped and can augment your storytelling too.

The Players Tribune Allows Athletes to Take PR Into Their Own Hands

May 22nd, 2019 by

The Players’ Tribune will celebrate its fifth birthday this fall, and even with its distinct focus on first-person content from athletes, the content structure and delivery has evolved with the times. In addition to written content, TPT has taken on video and podcasting, as well as event marketing—whatever medium it needs to take to deliver the best treatment for an athlete’s story.

PR Lessons from the Super Bowl

February 4th, 2019 by

The game in Atlanta was supposed to be about football. That product, though, was a bit dull. Instead the real action occurred before the game started, between plays and after final gun sounded. The image game was all about PR, words (even when they were censored) and commercials.

Multitalented Hannah Storm Urges Authenticity in Storytelling [VIDEO]

January 9th, 2019 by

A woman of many talents, ESPN’s Hannah Storm discusses visual storytelling and her work as a film director/producer and the founder of a charitable foundation in this brief video.

black mirror bandersnatch

Is ‘Bandersnatch’ This Year’s Snowfall, Or Does Nonlinear Interactive Storytelling Have Staying Power?

January 3rd, 2019 by

The interactive Netflix film “Bandersnatch,” which required so much production effort that it effectively delayed Black Mirror’s fifth season release, is an unmistakable flex by Netflix. The platform hopes to lead the way on whatever the evolution of streaming content winds up looking like. And while some reviews have been mixed, it’s fair to say the future of interactive programming might look a lot like “Bandersnatch.”

Storytelling Not Content is King and Other Takeaways from AirPR’s Conference

December 28th, 2018 by

Content without a great a story to tell will fall flat, attendees learned during the AirPR Growth PR conference in San Francisco earlier in the year. Other takeaways centered on the use of data and analytics and the importance of technology for communications, writes ESET PR manager Anna Keeve.