By most accounts, PR is making progress on its measurement journey. Unfortunately, many PR teams focus solely on counting impressions to assess the effectiveness of earned media. PR data science company AirPR argues more context is necessary to form a truer picture of Share of Voice and how it contributes to business goals. Today it’s releasing a product to facilitate adding that context.
The holiday season is here and many are making merry away from their desks. Yet social engagement doesn’t end, not even on Christmas, says Emma Monks, Crisp’s head of trust and safety. In fact, more social messages are sent to retailers during the holidays than at any other time. Here are a few ways brands can mind their social channels and reduce risk during the holidays.
Communicators are well aware of the benefits an influencer and influencer marketing can have for brands and organizations. Unfortunately sometimes the positives an influencer brings blind us to the need to carefully assess the potential risks involved with employing influencers. In this first of a multi-part, sponsored series, executives from Crisp, a content risk firm, discuss the importance of risk assessment when dealing with influencers.
As we know, there is a lot of enthusiasm for engaging with influencers on social media. Yet few communicators spend time strategizing about possible risks, says Emma Monks, head of trust & safety at Crisp Thinking.… Continued
An online newsroom is a crucial part of a successful PR strategy. But how can you optimize your newsroom to its full potential? It all boils down to five essential elements—accessibility, easy navigation, shareability, aesthetics and engagement—governed by one overarching principle: Your newsroom should always focus on the person you’re trying to communicate with.