Social Media Icon Awards

2016 Social Media Awards: Instagram | Marketing Campaign

June 6th, 2016 by

Winner: Prudential – #20StoriesOfStrength Prudential was founded 140 years ago in Newark, NJ with a social purpose at its core: making life insurance affordable for working class families. Since then, the company and the city… Continued

2016 Social Media Awards: Facebook | Community Engagement

June 6th, 2016 by

Winners: Aflac – What Does a Duck Say? Aflac! and Dixon Schwabl – Faces of Freedom Aflac – What Does a Duck Say? Aflac! What does a duck say? 15 years ago, the answer might have… Continued

2016 Social Media Awards: Social Media Team

June 6th, 2016 by

Winners: The Motherhood Inc. and UN Foundation – Public Affairs The Motherhood Inc. The Motherhood executed over 80 social media campaigns last year on behalf of the nation’s top consumer brands, generating more than 1.5… Continued

2016 Social Media Awards: Blog

June 6th, 2016 by

Winner: McMurry/TMG – Health Essentials From Cleveland Clinic Health Essentials is a blog that includes medical, health and wellness news, information and insights from Cleveland Clinic’s experts. Thanks to the efforts of McMURRY/TMG, a leading… Continued

2016 Social Media Awards: App

June 6th, 2016 by

Winner: The Honest Company – #HonestLovesMax With September being Childhood Cancer Awareness Month, Honest was inspired to support the cause, and it partnered with The MaxLove Project to provide empowering health resources to children and… Continued

10 Tips for Faster, More Effective Internal Crisis Communications When Time Is of the Essence

August 3rd, 2015 by

A business crisis can cause myriad disruptions for customers and partners before PR even has had a chance to assess the situation.

Get Emotional and Watch Fans Share Your Content More Frequently

June 29th, 2015 by

Have share will travel. Social media engagement within the travel sector grew 24 percent from January through May, compared with the same period last year, according to an exclusive study for PR News by social media analytics company Shareablee.

Social Media Icon Awards 2015: Best Marketing Campaign on Instagram

June 4th, 2015 by

Winner: Lippe Taylor for Elizabeth Arden—Elizabeth Arden Launches UntoldMOMent Instagram Campgain Elizabeth Arden’s fragrance, UNTOLD, is a celebration of the untold story behind every woman. The UntoldMOMent campaign brought those stories to life for Mother’s… Continued

Social Media Icon Awards 2015: Promoted Tweet Campaign

June 4th, 2015 by

Winner: Weber Shandwick and Suave Professionals—#DateNightHair with The Bachelorette As styling aids continue to decline across the hair care category, Suave Professionals saw an opportunity to drive awareness and increase sales through an exclusive partnership… Continued

Social Media Icon Awards 2015: Pinterest Communications

June 4th, 2015 by

Winner: For Rent Media Solutions—ForRent.com’s ‘Decor by Me’ Pinterest Contest ForRent.com ran the “Décor by Me” Pinterest contest where participants were asked to create their dream room for the chance to win $1,000. The contest… Continued