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But what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.

The Week in PR

Starting a business is a challenging undertaking involving big risks; however, by relocating from Israel to New York, I was taking a much bigger risk than most.

Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.

The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.

We told you last week of unconfirmed reports from CBS News that the Department of Justice (DoJ) was investigating Blue Bell Creameries, claiming the company knew of issues with its ice cream production several years prior to a 2015 Listeria outbreak that sickened 10 people and killed three.

What Tolstoy knew, and many others don’t, is that writing is hard.

No revolution has ever taken place without resistance—and I’d suggest that the move toward branded content is no less than a revolution.

Internal communications and employee engagement become hot topics whenever communicators talk shop.

5 tips for proactive media relations.