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Looking for a Happy Medium

August 18th, 2014 by

A new survey lends credence to how communicators can boost their value in a digital age: Create content tailored to the various stages of the purchasing process. Rinse and repeat.

Platinum PR Awards Finalists Announced

August 18th, 2014 by

Joining us as emcee will be Ginger Zee of ABC News’ “Good Morning America.” To register, please go to prnewsonline.com/platinum-luncheon-2014.

How To Clean Up Dirty Data (and Polish PR)

July 28th, 2014 by

With big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.

Give Your Workers a Fresh Storyline

June 23rd, 2014 by

From a corporate standpoint, senior managers have turned their attention to ensuring that their company’s strategy and direction is clear and understood. There are now many questions to explore, discuss and debate with regard to employee communications.

Case Study: Military Nonprofit Rallies the Troops to Turn the Tide

June 23rd, 2014 by

The Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.

Target, NYT Offer Contrasts in Crises

June 2nd, 2014 by

The goal of any good crisis-communications plan is to find the balance between being authentic and taking responsibility if appropriate, and not being seen as the perpetrator of the crisis.

Carrying the Conversation

June 2nd, 2014 by

Exclusive study by Simply Measured finds that engagement levels for one of the top PR groups on LinkedIn have cooled down, but the volume of content has stayed relatively steady.

Make Sure Your Stories Get Found

May 26th, 2014 by

As PR pros we take a big chunk of our time creating exciting campaigns with a solid strategy that meets our clients’ goals. We pitch our most trusted contacts and strive for A-list media coverage. But even when we do get coverage in the top media outlets in our field the expected traffic does not follow.

The New Frontier for Press Releases

May 5th, 2014 by

The press release, the seminal tool of PR, has been competing in a jungle of media noise, and only those releases that are well written and creative enough make it through the canopy.

How to Manage the Worst Situations Using Basic Rules and Authentic PR

February 17th, 2014 by

Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis.