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How to Generate Interest From Gen Y

March 2nd, 2015 by

Brands must target Millennials where they live and get their news and align with their influencers. They also must tread lightly, however.

PR Pros Need to Reevaluate Pinterest and Snapchat

March 2nd, 2015 by

With additional funding Snapchat and Pinterest likely will grow their services, land more market share and expand globally.

Time for a Closer Look at Your Content

March 2nd, 2015 by

When brands slice and dice their information into snackable and visual content they boost the odds that consumers will pay closer attention to the message. The challenge is when to distribute the content.

The First Line of Crisis Communication

March 2nd, 2015 by

If you can’t intelligently communicate to employees what the problem is—and how you intend to fix it—good luck trying to convince consumers, customers, media and perhaps government that you have the crisis under control.

‘Raise Your Hand’

February 23rd, 2015 by

At every level of business you need to raise your hand. You have your core job, which you have to do well, but also look around for opportunities within the organization that excite you.

PR News Nonprofit Awards Nominees 2015

February 16th, 2015 by

Top brands and organizations vie for PR News’ NonProfit Awards.

Edelman Trust Barometer 2015: By the Numbers

January 26th, 2015 by

The 205 Edelman Trust Barometer shows that many people feel the pace of change in business is moving too fast. Conversely, nearly one-third of respondents believe the pace of change to be too slow. It’s a fine line that corporate communications navigate.

PR News Announces 2014 PR People Awards Finalists

November 10th, 2014 by

From our vantage point at PR News, we have seen the best-of-the-best in PR for years, from those in agency, corporate and nonprofit settings. And the best keeps getting better and better, which is why we hope you’ll join us at PR News’ PR People & Rising PR Stars Awards Luncheon on Dec. 9 at the National Press Club in Washington, D.C.

Managing Crises in a Ever-Chaotic World

September 22nd, 2014 by

In addition to rethinking how (and how often) we monitor for potential issues, how we organize to effectively manage crisis situations must also evolve. Issues management expertise is no longer sufficient to succeed in this environment.

How To Craft a ‘Made in America’ Message

August 18th, 2014 by

If a substantial amount of your products or services are manufactured or assembled in the U.S., you may be able to jump into the American Made movement that’s starting to accelerate.