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Lessons for Media Relations Pros From Chick-fil-A

June 3rd, 2019 by

In a sense, media relations is similar to a fast-food restaurant. We are competing against many others who are trying to gain the attention of a customer, in this case it’s a journalist. Why not look at one of the most successful fast-food outlets, Chick-fil-A, for training tips?

PR Leaders Urged to Create Supportive Culture, Offer Programs to Combat Mental Health Issues

June 3rd, 2019 by

A career in PR can be wonderful. But it’s also regularly associated with high levels of stress, which can lead to mental health problems. A modest proposal urges PR leaders to provide a supportive culture and resources to employees to recognize and treat mental health issues.

Justin Sun, Naval Ravikant Dominate Blockchain Influencers on Twitter During Q1 2019

June 3rd, 2019 by

We asked our data partner Shareablee to look at blockchain influencers and see who the most active was during Q1 2019.

Building Trust or Not Quite Yet? What Senior Communicators Need to Know About Blockchain

June 3rd, 2019 by

Many communicators know blockchain is a technology mostly with electronic cash or cyptocurrency. They also may know Facebook plans to unveil a cryptocurrency, Global Coin , later this year. In fact, there’s a lot more senior communicators should be aware of regarding blockchain and trust could be a big factor.

The Media Ecosystem Continues to Fragment as Fewer Reporters Contribute to Tier 1 Publications

June 3rd, 2019 by

Last month we told you about a report from the U.S. Department of Labor shows that there are 6 PR pros to every one journalist Who are those journalists? What do they cover? And where do they write. A new study provides insight.

Influencers Here to Stay, Though Issues with ROI, Budgets and Regulatory Compliance Linger

June 3rd, 2019 by

In gauging the pulse of industry, PRNEWS found that one area of major interest at the Social Shake-Up Show in Atlanta last month was influencers: whether or not to use them, how to use them, where to find them. PRNEWS and partner Buztubr surveyed some 150 PR pros for their insight.

Social Media ROI: 45% Say It’s Less Effective Than They’d Like, 30% Are Unable to Measure It

June 3rd, 2019 by

As readers of this publication know, we like to gauge the mood of the industry at frequent intervals. So after returning from The Social Shake-Up last month in Atlanta, we examined how communicators are assessing the bevy of data that social media generates. PRNEWS and partner InfoVision Social surveyed 150 PR executives to discover trends and pain points.

Platinum Honorees, Social Shake-Up Speakers See Speed, Authenticity, Analytics as Future Keys

May 1st, 2019 by

Our regular roundtable feature includes honorees from the 2018 PRNEWS Platinum PR awards and speakers from The Social Shake-Up. Among the questions we put to them: What qualities does a successful communicator need? With the onslaught of technology, how can brands ensure customers have a human experience? And what social media trends are you eager to learn more about during the Social Shake-Up?

Brands Urged to Make Operational Changes That Lower Risk Before an Issue Becomes a Crisis

May 1st, 2019 by

Our regular Stealable Slide feature looks at a slide Kevin Elliott of Hill + Knowlton Strategies presented during PRNEWS’ Crisis Management Summit in Miami Beach last March. Interestingly, Elliott says the key lesson the slide illustrates is not seen on the slide itself.

AI Augments Humans with PR Measurement, but it’s no Silver Bullet

May 1st, 2019 by

What can AI do for communications measurement? Plenty, is the short answer. The larger question, of course, is whether or not AI will replace humans or augment them. Edelman Intelligence’s global measurement lead Pauline Draper-Watts weighs in on this important discussion.