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Takeaways and a Special Note About PR News’ Crisis Summit in February

January 1st, 2019 by

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center.

Botched Crises of 2018 Show the Need for Speed, Transparency in 2019

January 1st, 2019 by

2018 was a blockbuster year, but only if measured in the number of boneheaded moves brands and executives made time after time. The surfeit of poor crisis responses has provided myriad lessons that should be used in 2019, Katie Paine argues.

CES Begins and Communicators See Tech Investments in AI, Video and Connected Devices

January 1st, 2019 by

The annual tech-laden mosh pit known as CES begins Tuesday at the Las Vegas Convention Center. That and the start of the year make it an excellent time to look at the technology scene, including what’s expected at CES and the implications of that for communicators and the brands and organizations they represent.

How the Motion Picture Association Uses a Simple Planning Sheet to Prepare for Crisis

January 1st, 2019 by

Effecitve crisis response is a combination of advance planning and good decision-making during the crisis. For the first Stealable Slide of 2019 we turn to a time-saving tool designed to help organizations and brands plan their crisis response.

Ten Ways to Promote Employee Engagement and Retain Top Talent

January 1st, 2019 by

How well your company retains top talent can boil down to engagement. Here’s a checklist of 10 tips to engage employees.

Consumer Engagement With B2C Brands in 2018 Down Slightly, Engagement With Video Off 19%

January 1st, 2019 by

Our yearly look at the most-engaged B2C brands of 2018. Women are the target audience for nearly all of the top 10, according to Shareablee data. Overall consumer engagement was down slightly.

How the American Cancer Society and UPPAbaby Use Social Media to Re-launch and Launch

January 1st, 2019 by

With the start of a new year, brands and organizations will look roll out new products or re-launch brands. This means communicators will be asked to create campaigns and messages for them. This story contains helpful tips to use social for a re-launch and a launch.

Takeaways from 2019 Predictions and a Special Note About PR News’ Crisis Summit in February

December 1st, 2018 by

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center, which is available only to paid subscribers. This edition also includes a note about our upcoming subscriber call (Dec. 12 with crisis guru Kevin Elliott of Hill + Knowlton Strategies) and the PR News Crisis Summit in Miami Beach.

Social Media Marketing in 2019: A Fixture in The Communications Ecosystem

December 1st, 2018 by

A look at Google searches for several marketing-related PR terms shows social media marketing leading the way. Another trend is the disappointing showing for employee communications. Media relations, as could be expected, is very low in terms in the number of searches being conducted on Google. U.S. vs global searches yield some interesting differences.

Five Tips to Get Your Pitch Covered in Major Media

December 1st, 2018 by

One of the top issues with PR pros asked to pitch stories to the media is getting coverage in major media. So many executives think the Sun rises and falls with the Wall St. Journal and the NY Times. OK, so how do you get a mention in one of those papers? We asked someone who’s climbed that mountain to give us tips.