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Five Communicators on How They Connect What They Measure With Business Objectives

November 1st, 2018 by

How do you tie what you measure with business objectives? That’s the questions we asked of five senior communicators for this month’s Roundtable.

Takeaways from PRN-PublicRelay Survey, State of Measurement and New to the Resource Center

November 1st, 2018 by

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center.

Measurement’s Turning Tide: PR Puts More Value on Insightful, Comprehensive Analysis of Data

November 1st, 2018 by

For years we composed a decidedly sad picture of PR measurement as Measurement Month arrived. For many PR pros, measurement was an albatross. The tide seems to be turning, with communicators insisting on high-quality measurement that yields insights, according to a new survey from PR News and PublicRelay.

A Law Firm’s Recruiting Videos Show Lawyers Are People Too

November 1st, 2018 by

How compelling can a recruiting video for a law firm be? The answer is plenty when the videos are intended to be as different from conventional recruiting pitches as possible. The results are cinematic and visits to the law firm’s site are up 500%.

Study Measures How Some Brands Increase Shareholder Value After a Crisis

October 1st, 2018 by

A new report using analytics puts a numerical value on how brands react to PR crises. It also says the market predicts within five days whether or not a brand’s value will gain or decline based on how it reacts to crisis.

Titles, Org Charts Change to Meet Demands of Integrated Efforts and Strategic Communications

October 1st, 2018 by

This month our regular roundtable feature asks senior communicators about how titles in the industry are changing and in what ways are communications teams reorganizing themselves.

Nike and Columbia Gas Show Two Sides of Silence During a Crisis

October 1st, 2018 by

Last month in these pages there was a discussion of how quickly brands and organizations should react to PR crises. An immediate reaction is rarely advisable, although in situations where public safety is

How to Launch Social in a Regulated Industry

October 1st, 2018 by

This case study shows how health insurance provider AETNA is traversing the difficult terrain of regulation and still managing to mount a robust social media effort.

A Look at How Dell Inc. Organizes its Immediate Crisis Response

October 1st, 2018 by

Our slide feature this month offers a look at how Dell Inc. uses a 5-step approach to managing PR crises.

Takeaways from Nike-Kaepernick Campaign, Crisis Analytics and New to the Resource Center

October 1st, 2018 by

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center, which is available to paid subscribers only.