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Despite Disagreement Over Length, Academics and Communicators Say Writing Remains Top Skill

August 7th, 2022 by

Length matters. While good writing is good writing, PR professors and communicators differ over short- and long-form’s dominance.

NFTs Offer Limitless Potential for Marketers, But They Must Mature First

August 4th, 2022 by

NFTs now are the purview of the rich and famous. When NFTs’ days of being too cool for school end, they’ll be marketing vehicles. And free.

You Need the Chicken and the Egg: Quelling Illusions of Content Analysis

August 2nd, 2022 by

Common wisdom says PR pros must choose humans or machines when conducting media content analysis. The common wisdom is wrong.

Coordinating PR and Marketing to Avoid Unwise Ad Placement and Reputation Damage

August 2nd, 2022 by

In a politically divided world, ads can land in places that embarrass companies, causing reputation damage. PR and marketing must coordinate.

Mission Impossible? Communicating with a Company That Has 1 PR Pro or No Team at All

July 29th, 2022 by

Not all organizations have in-house PR pros. Some have only one communicator. We offer tips for coping with this far-from-ideal scenario.

Nostalgia Works: Bears and Bells Boost Engagement 31% YOY with Colleges’ Social Posts

July 28th, 2022 by

Data from Shareablee powered by Comscore illustrates an age-old maxim: people are more inclined to buy when they feel good about what they’re purchasing.

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PR’s Key Role in Shaping Companies’ DEI Narratives and Strategy

July 28th, 2022 by

PR has a key role in implementing DEI. In addition, PR pros are critical in relaying companies’ DEI narratives. This checklist will help.

Managing YOTEL’s Global PR: Constant Communication, Consistency, Flexibility and Travel

July 27th, 2022 by

Keeping messaging consistent across 22 hotels in various global markets isn’t easy. YOTEL VP Olivia Donnan says flexibility is key.

Two Years After George Floyd: Plenty of Talk about DEI, Not Enough Action

July 21st, 2022 by

George Floyd’s killing in May 2020 raised DEI’s profile. Still, our roundtable participants say words not action dominate the space today.

FTC’s Endorsement Guide Maintains Focus on Transparency, Deceptiveness

July 6th, 2022 by

The Federal Trade Commission (FTC) normally is a semi-opaque body. Still, after several years of hibernation, it seems ready to resume vigilant regulation of online activity of influencers and companies.