We jumped at the chance of questioning Prosek’s new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you’re writing speeches for, he says. They’ll give you very useful material and insight.
Technology firms must attract young investors and talent, who sometimes use ESG ratings as guidance. Making such ratings transparent is key.
As in the business world, the best way nonprofits can withstand a PR crisis is through preparation. Here are several options that will help.
In mid-August, Congress approved President Joe Biden’s Inflation Reduction Act (IRA), which includes $369 billion in investments for climate change and related issues. IRA’s arguably the largest climate bill in the country’s history. As a result, PR pros are wondering what IRA means, both for companies that have undertaken environmental activities and those getting started.
There were no social posts on Twitter, Facebook or Instagram mentioning “quiet quitting” in previous years. In August 2022, however, there were over 2.1k posts, 1.4 million actions, and 1.5 million video views among brands, publishers, and influencers on these platforms
The advantages of promptly addressing PR crises are apparent. Yet, some people and their companies just don’t learn.
Former Amazon communicator Peter Kadushin, now a VP at Trident DMG, talks about his two-part communication philosophy.
The legacy of Esther Renteria helps raise awareness of a continuing issue: low levels of Hispanic/Latino representation in PR and media.
How data is used and who is using it, where it is shared and for what purposes, among myriad other questions, raise concerns of critical importance for communication pros about accuracy, integrity and informed decision-making.
We offer a guide to conducting a basic, 12-point social media audit that uses empirical data and interpreted evaluation.