Predictions

A Look at PR Metrics That’ll Fade in ’18, and Which Will Dominate

January 16th, 2018 by

Katie Paine takes a look at what’s ahead in 2018 and sees a sobering return to reality, with more realistic measurement leading the charge. She also sees more bots in our future as well as fewer choices for those companies seeking help with measurement.

From Increased Technology to More Humanity, 17 PR Leaders Look to 2018, Reflect on 2017

December 19th, 2017 by

Is there anything more dangerous than attempting to predict industry trends? Fortunately we found 17 PR, marketing and communications leaders willing to take the risk of prognosticating for 2018 and sharing lessons learned in 2017. Among the many themes recurring in the predictions are the need for PR to embrace technology, produce better content, speak with authenticity and attempt to create a sense of humanity.