Bell, formerly Bell Helicopter, is another example of a brand where the PR title is outdated. For the past five years the CCO, Robert Hastings, has been building what the company calls its strategic communications department. Hastings urges his staff to view its work strategically, since the goal is to use communication to influence measurable business outcomes. That’s strategic communications not PR.
This month our regular roundtable feature asks senior communicators about how titles in the industry are changing and in what ways are communications teams reorganizing themselves.
Generals counsels often want to keep a low profile, while part of the job of the chief communications officer (CCO) is to broadcast the corporate narrative as loudly as possible. Yet an alliance with the general counsel can be strategically valuable for the CCO, argue APCO Worldwide senior directors Jim Moorhead and Jo London.
A trend in PR and marketing is the growing overlap between the two. In some companies the same person heads PR and marketing, although such an arrangement does not guarantee staff in those departments work closely together. With this background we asked 11 brand communicators and senior agency executives how they differentiate their marketing and PR efforts.
For many years the Office of Public Information at the Orange County (FL) Corrections Department (OCCD) functioned with only a single public information officer (PIO) and a back-up media relations person. Once the office expanded it discovered that being able to be more responsive to the media helped it in several other areas, including getting coverage of positive stories it pitched to reporters. Here’s how they did it.