Organization

Changing Titles: Why Bell Shuns PR and Employs Strategic Communicators

October 3rd, 2018 by

Bell, formerly Bell Helicopter, is another example of a brand where the PR title is outdated. For the past five years the CCO, Robert Hastings, has been building what the company calls its strategic communications department. Hastings urges his staff to view its work strategically, since the goal is to use communication to influence measurable business outcomes. That’s strategic communications not PR.

Titles, Org Charts Change to Meet Demands of Integrated Efforts and Strategic Communications

October 1st, 2018 by

This month our regular roundtable feature asks senior communicators about how titles in the industry are changing and in what ways are communications teams reorganizing themselves.

Why the General Counsel Could Be the CCO’s Best Friend

August 17th, 2018 by

Generals counsels often want to keep a low profile, while part of the job of the chief communications officer (CCO) is to broadcast the corporate narrative as loudly as possible. Yet an alliance with the general counsel can be strategically valuable for the CCO, argue APCO Worldwide senior directors Jim Moorhead and Jo London.

11 PR Professionals Look at How PR and Marketing Are Converging or Not

June 5th, 2018 by

A trend in PR and marketing is the growing overlap between the two. In some companies the same person heads PR and marketing, although such an arrangement does not guarantee staff in those departments work closely together. With this background we asked 11 brand communicators and senior agency executives how they differentiate their marketing and PR efforts.

media, reporter

A Corrections Dept. Uses Centralized Model to Expand Communications

February 13th, 2017 by

For many years the Office of Public Information at the Orange County (FL) Corrections Department (OCCD) functioned with only a single public information officer (PIO) and a back-up media relations person. Once the office expanded it discovered that being able to be more responsive to the media helped it in several other areas, including getting coverage of positive stories it pitched to reporters. Here’s how they did it.