How Emotional Intelligence Can Help Improve Communications [VIDEO]

October 24th, 2019 by

Top Places to Work and Agency Elite Awards keynoter Deirdre Breakenridge, CEO of Pure Performance Communications, and PRNEWS content manager, Nicole Schuman, sat down for a discussion regarding Breakenridge’s research on emotional intelligence. They also covered how the infusion of empathy can improve communications efforts not only in the office, but throughout an overall brand strategy.

Communicators Shift Messaging from Millennials to Gen Z

September 30th, 2019 by

During Advertising Week New York, a panel that included Anna Bassi of The Week Junior, Dylan Collins, chief executive officer of SuperAwesome—the company leading the charge to make the internet safer for kids—and Dr. Alda Uhls, founder and executive director of the UCLA Center for Scholars & Storytellers, spoke to the differences in emerging generations and the importance of social impact-driven messaging.

Just Forget Facebook If You’re Trying to Reach Millennials

April 26th, 2019 by

It’s the generation that grew up with Facebook. But now, a survey of over a thousand Americans shows that the social platform that took over the internet at the turn of the millennium is losing its majority audience, predominately because of privacy concerns. So, where are millennials spending their screen time, and how are they buying?

March Madness PR Style: Rising PR Stars Tell us What Gets Them Mad About PR

March 19th, 2019 by

March Madness begins today on hardwood courts around the country for a select group of college basketball teams. To mark this event, our monthly publication PR News asked several members of the 2018 PR News Rising Stars class to dish on the following questions: What about PR and marketing gets you mad and what can be done about it?

Who’s Spent the Most on the Midterms? Would You Believe Brands?

November 6th, 2018 by

The amount of corporate attention to the 2018 midterms during the last few months is a sign that the relationship between companies, consumers and politics is undergoing a significant and permanent change. Brand publicity in this election cycle is a harbinger of what’s to come as consumers expect brands to take stands on relevant issues.

How Tweaking Messages Can Improve Engagement With Millennials

May 26th, 2017 by

It is little surprise that millennial members are a sought-after target audience as they compose the nation’s largest living generation. The group is so large that it is almost impossible to make sweeping generalizations about its members. With communicators’ and marketers’ abilities to define and reach segments, it makes little sense to target millennials with a one-size-fits-all approach.

Offer Openness, Culture, Thanks to Keep Millennials

May 15th, 2017 by

We have all seen articles talking about perceived downfalls of the millennial generation. Often mentioned is the fact that this cohort is known to be flighty, with a penchant for leaving a job after perhaps two years. As a person who falls within the millennial bracket, the author can discuss for days the merits of her generation. Instead she provides tips on how to attract and retain millennials in your PR shop.

How Millennials Can Help Your Brand Succeed and What They Seek in Return

March 13th, 2017 by

As you seek entry-level talent for your organization do you wonder what college students are learning and how it is priming them for PR careers? To inform you, the senior executive, about this we asked newly minted PR pros Farley Fitzgerald, communications manager, National Geographic Society, and Ariel Miller, account manager, INK PR, to share their thoughts. Their former professor, Dr. Julie Lellis, also provides insight on how good academic programs should shape our generation’s best communicators.

Millennials’ Advice to Brands: Take Authentic Stances on Social Issues

March 6th, 2017 by

How has a Trump presidency changed the way millennials think about helping to do good works for society? That issue was in the forefront of millennial panelists’ minds as they discussed the importance of brands doing social good. The millennials were given a platform when W2O Group hosted Firing Up Emerging Leaders (FUEL), Feb. 28 in New York City during Social Media Week.