Marketing

A Quick Journey into PR’s History Holds More Than a Few Surprises

October 1st, 2019 by

Do you need inspiration? You might find some during a visit to the Museum of PR in NY. In this second of a series of articles about the history of PR, our writer visits the Museum and describes its wonders. The series celebrates the 75th anniversary of PRNEWS.

Communicators Shift Messaging from Millennials to Gen Z

September 30th, 2019 by

During Advertising Week New York, a panel that included Anna Bassi of The Week Junior, Dylan Collins, chief executive officer of SuperAwesome—the company leading the charge to make the internet safer for kids—and Dr. Alda Uhls, founder and executive director of the UCLA Center for Scholars & Storytellers, spoke to the differences in emerging generations and the importance of social impact-driven messaging.

Raising Awareness is Comfortable, But Won’t be Effective in Today’s Markets

August 1st, 2019 by

Awareness campaigns are important, but after your target audience is aware of your message, it’s time to move ahead. Constantly restating the same awareness message year after year will eventually turn off your audience. Instead, it’s time to leave your comfort zone and move on to the next level of marketing.

Sabra Hummus Does Its Research and Exploits the ‘Meatiest Time of the Year’ Using Humor

July 1st, 2019 by

With the unofficial start of the summer on July 4, Americans break out their grills. Demand for beef rises as a result. How can a vegetarian staple like hummus compete at this time of the year? Sabra Hummus did its homework and combined its research with humor for a campaign that goes to the heart of customers’ anxieties.

Former Hearst Exec Coles Touts Authentic Brand Ambassadors, Brief Posts and Imagery

July 1st, 2019 by

We rarely cover live events in this publication. PRNEWS senior content manager Sophie Maerowitz gave us a reason to make an exception. She attended a PRSA session featuring former Hearst executive Joanna Coles, who offered so many interesting tips and tactics that we had to share them with you. Here are some gems from the sharp yet blunt mind of Coles.

Did Target’s Vineyard Vines Frenzy Create the Wrong Kind of FOMO?

May 20th, 2019 by

These limited time releases can do a number of things for Target, or really any other brand who is looking to create a splash in the marketplace. But is it worth it? Is it worth riling up loyal customers for a few days of publicity?

How Communicators Can Think Small and Make Big Changes

April 19th, 2019 by

Go big or go home does’t necessarily apply to innovation, says Scott Steinberg, author and business consultant. Armed with knowledge about their customers, communicators can advocate for brands to make small, tactical changes to products and services that can yield significant results. Steinberg discussed his ideas about thinking small to go big during PRNEWS’ Measurement Conference in Washington, DC.

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‘Brené Brown Me’: Yelp’s John Carroll on Social Listening, Video Preparation and Modern Marketing

April 18th, 2019 by

Yelp may not always come up in conversation as a social network the likes of Facebook or Instagram, but for small businesses and their customers, Yelp is a godsend. Yelp’s senior manager of business outreach, John Carroll, will be speaking at The Social Shake-Up as part of a “Tying Social Media to the Bottom Line” session on May 7. We spoke to Carroll about his tips for social monitoring, brand evangelism and on-camera storytelling in 2019.

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How to Turn Omni-Culture Moments Like ‘Game of Thrones’ and ‘Avengers: Endgame’ Into Brand Opportunities

April 11th, 2019 by

The level of buzz surrounding “Game of Thrones” and “Avengers: Endgame” is something programmers, studios and brands once took for granted, but today they’re all too rare. They are omni-culture moments, moments that will be recounted over coffee and avocado toast in the office the next morning, moments that spur common conversations that everyone is in on. So, how can brands get in on the action?

March Madness PR Style: Rising PR Stars Tell us What Gets Them Mad About PR

March 19th, 2019 by

March Madness begins today on hardwood courts around the country for a select group of college basketball teams. To mark this event, our monthly publication PR News asked several members of the 2018 PR News Rising Stars class to dish on the following questions: What about PR and marketing gets you mad and what can be done about it?