[Editor’s note: In addition to some brands, organizations and individuals doling out acts of kindness (check here for that particular dose of positivity), several are changing their messaging to reflect the new reality. Below is… Continued
To end Black History Month, we offer the story of Inez Kaiser, the first black woman to own a PR firm in the US. Kaiser was a polymath. A teacher, an activist, a cook book author and an entrepreneur, Kaiser accomplished all this at a time when African-Americans struggled for basic civil rights.
Brand love isn’t just for consumers. We at PRNEWS found campaigns to fawn over. Our team picked recent campaigns we loved most, delivered across various platforms. Here are the memorable messages that made us swoon on Valentine’s Day and every day.
Food brands, whether fast food restaurants, traditional mainstays or innovative products, continue to have some of the best PR and advertising reach. In 2019, many brands dominated conversations in social media, and laid the groundwork for creative, memorable campaigns. We look at a few of the most noteworthy campaigns of 2019.
Do you need inspiration? You might find some during a visit to the Museum of PR in NY. In this second of a series of articles about the history of PR, our writer visits the Museum and describes its wonders. The series celebrates the 75th anniversary of PRNEWS.
During Advertising Week New York, a panel that included Anna Bassi of The Week Junior, Dylan Collins, chief executive officer of SuperAwesome—the company leading the charge to make the internet safer for kids—and Dr. Alda Uhls, founder and executive director of the UCLA Center for Scholars & Storytellers, spoke to the differences in emerging generations and the importance of social impact-driven messaging.
Awareness campaigns are important, but after your target audience is aware of your message, it’s time to move ahead. Constantly restating the same awareness message year after year will eventually turn off your audience. Instead, it’s time to leave your comfort zone and move on to the next level of marketing.
We rarely cover live events in this publication. PRNEWS senior content manager Sophie Maerowitz gave us a reason to make an exception. She attended a PRSA session featuring former Hearst executive Joanna Coles, who offered so many interesting tips and tactics that we had to share them with you. Here are some gems from the sharp yet blunt mind of Coles.
With the unofficial start of the summer on July 4, Americans break out their grills. Demand for beef rises as a result. How can a vegetarian staple like hummus compete at this time of the year? Sabra Hummus did its homework and combined its research with humor for a campaign that goes to the heart of customers’ anxieties.
These limited time releases can do a number of things for Target, or really any other brand who is looking to create a splash in the marketplace. But is it worth it? Is it worth riling up loyal customers for a few days of publicity?