Marketing

Sabra Hummus Does Its Research and Exploits the ‘Meatiest Time of the Year’ Using Humor

July 1st, 2019 by

With the unofficial start of the summer on July 4, Americans break out their grills. Demand for beef rises as a result. How can a vegetarian staple like hummus compete at this time of the year? Sabra Hummus did its homework and combined its research with humor for a campaign that goes to the heart of customers’ anxieties.

Former Hearst Exec Coles Touts Authentic Brand Ambassadors, Brief Posts and Imagery

July 1st, 2019 by

We rarely cover live events in this publication. PRNEWS senior content manager Sophie Maerowitz gave us a reason to make an exception. She attended a PRSA session featuring former Hearst executive Joanna Coles, who offered so many interesting tips and tactics that we had to share them with you. Here are some gems from the sharp yet blunt mind of Coles.

Did Target’s Vineyard Vines Frenzy Create the Wrong Kind of FOMO?

May 20th, 2019 by

These limited time releases can do a number of things for Target, or really any other brand who is looking to create a splash in the marketplace. But is it worth it? Is it worth riling up loyal customers for a few days of publicity?

How Communicators Can Think Small and Make Big Changes

April 19th, 2019 by

Go big or go home does’t necessarily apply to innovation, says Scott Steinberg, author and business consultant. Armed with knowledge about their customers, communicators can advocate for brands to make small, tactical changes to products and services that can yield significant results. Steinberg discussed his ideas about thinking small to go big during PRNEWS’ Measurement Conference in Washington, DC.

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‘Brené Brown Me’: Yelp’s John Carroll on Social Listening, Video Preparation and Modern Marketing

April 18th, 2019 by

Yelp may not always come up in conversation as a social network the likes of Facebook or Instagram, but for small businesses and their customers, Yelp is a godsend. Yelp’s senior manager of business outreach, John Carroll, will be speaking at The Social Shake-Up as part of a “Tying Social Media to the Bottom Line” session on May 7. We spoke to Carroll about his tips for social monitoring, brand evangelism and on-camera storytelling in 2019.

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How to Turn Omni-Culture Moments Like ‘Game of Thrones’ and ‘Avengers: Endgame’ Into Brand Opportunities

April 11th, 2019 by

The level of buzz surrounding “Game of Thrones” and “Avengers: Endgame” is something programmers, studios and brands once took for granted, but today they’re all too rare. They are omni-culture moments, moments that will be recounted over coffee and avocado toast in the office the next morning, moments that spur common conversations that everyone is in on. So, how can brands get in on the action?

March Madness PR Style: Rising PR Stars Tell us What Gets Them Mad About PR

March 19th, 2019 by

March Madness begins today on hardwood courts around the country for a select group of college basketball teams. To mark this event, our monthly publication PR News asked several members of the 2018 PR News Rising Stars class to dish on the following questions: What about PR and marketing gets you mad and what can be done about it?

Four Marketing Trends to Consider for 2019’s Budget

December 24th, 2018 by

As 2018 dwindles to a few days, marketers prepare for the new year and many tend to wipe the slate clean. This makes it a great time to consider your budget plans for 2019. To get you started on thinking about marketing priorities, 5WPR chief Ronn Torossian looks at trends he believes will be important to consider in the coming year.

Emotional Marketing Works for B2B Audiences, Too [INFOGRAPHIC]

November 14th, 2018 by

Communicators and marketers often devote a lot of effort to choosing the right words to use in their messages. While words matter, there is an argument or two to be made for also considering the heart when creating a message. And believe it or not, emotion counts when creating messages for both B2C and B2B audiences.

4 Tips for Success With Your Difficult Client

October 18th, 2018 by

Communicators pointed to four major tactics that they have successfully implemented to earn trust, get their more difficult clients in the press, open their minds to spend, and change their opinions of the value that PR can bring to business.