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PR Lessons From the NFL, Facebook and Weinstein

October 19th, 2017 by

The machinations on Capitol Hill and in the White House have provided a plethora of PR lessons. Yet there also is plenty to feast on beyond the Beltway. As examples we look at PR lessons from the NFL’s National Anthem case, the Weinstein scandal and Facebook’s about-face on Russian advertising and the 2016 presidential election.

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7 Best Practices for Listening and Engagement on Twitter

October 18th, 2017 by

It takes more time to engage thoughtfully than it does to schedule a few tweets and call it a day, but it’s a solid investment. If you’re going to commit to using Twitter to really build your brand, Adam Snyder of MUFG (Mitsubishi UFJ Financial Group) has some advice for you.

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13 Questions That Will Help Align Communications and Marketing

October 18th, 2017 by

Integrating PR and marketing makes eminent sense, as we know. Getting the two groups to work together, however, is far easier said than done. The first step often is convening a meeting of the two teams. To prepare for such a session you can ramp up your knowledge of meeting tactics and etiquette. You might also want to come armed with a series of questions to spur creative thinking and to remind staff the customer should be at the center of your efforts.

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Twitter’s New Video Ad Format Looks to Up Clickthrough Rates

October 17th, 2017 by

Twitter announced the new Video Website Card Oct. 17, an ad format that “combines the power of video with the ability to drive users back to a site to learn more or take action in the moment.” In basic terms, it’s an auto-playing video that, if a viewer taps to learn more, anchors to the top of the screen and continues playing while a website loads below.

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Are You Sure You Want to Wing It When It Comes to Crisis?

October 17th, 2017 by

One of the most uncomfortable sessions during the recent PRSA International Conference last week was a breakout about losing control of your brand’s social media account. Fortunately there are steps communicators can take to help avoid such situations, although many of the tactics sound similar to those used in crisis management. Yet how many brands are prepared for a crisis? Does your brand have an updated crisis plan and conduct regular crisis exercises?

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Facebook Takes First Steps Into Food Ordering, Job Hunting

October 16th, 2017 by

Facebook wants to be your everything. Think about all the features that have been added since the days when you couldn’t do much more than post a status or picture: games, trending news, classified ads, fitness tracking, movie tickets, ride hailing, the list goes on. And now, the social media giant’s latest endeavors include food delivery and a LinkedIn-like resume feature.

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Does PR Have a Role in a Weinstein-Type Situation?

October 16th, 2017 by

The insidious nature of the Harvey Weinstein situation has become clear. Not only have the alleged inappropriate actions of Mr. Weinstein caused the apparent downfall of one of Hollywood’s top producers, the scandal also has touched the company he co-founded as well as NBC News, the Clinton Foundation and Amazon. James Corden, Woody Allen, Mayim Bialik and Al Michaels also were caught in the thicket. Can communicators do anything in situations like these when the boss and founder of a company is alleged to be a deviant?

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Does PR Have a Reputation Problem With the Media?

October 16th, 2017 by

Every day, PR is doing its job rather well. Communicators are masterfully engaged in storytelling, managing reputations and fostering relationships with its various and varied constituencies. But one major constituency it’s still suffering reputation problems with is the media. Is there a misunderstanding that PR is called in only when all else is lost, when it “comes to that”?

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PR Measurement Is More Than Just a Report Card

October 13th, 2017 by

Reporting the data from a communications campaign is more than just writing up a tally of various metrics. Too many communicators try to use measurement simply as an end in itself, a gauge of how well a campaign performed after it’s over. Rather, analytics should inform every stage of the planning process, says Carrie Schum, executive vice president of strategic planning, analytics and research at Porter Novelli.

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Communications Week Highlights Challenges of the Fake News Era

October 13th, 2017 by

“Truth in Communications” is the theme for this year’s Communications Week, to be held Oct. 16-20 in New York City, and it couldn’t have come at a better time. In an age referred to as the post-truth era—when media outlets are under attack and “fake news” is a trending hashtag—the topics of transparency, integrity and ethics in communications increasingly need an airing out. And at this annual event, a collection of PR, communications and media pros will come together to dissect everything from media brand reputation to PR’s role in a world of spin.